Subject:
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Re: So what is "Explore" anyway? (Was Re: LEGO stops DUPLO)
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Newsgroups:
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lugnet.duplo
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Date:
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Tue, 14 May 2002 13:50:31 GMT
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Viewed:
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4088 times
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In lugnet.duplo, Deidre Rushton Brumby writes:
> > May 14 2002
> >
> > LEGO DUPLO brand disappears - but bricks live on
>
> So now the question is: What's actually changing? The concepts behind
> "Explore" seem to be what Lego has always been pushing anyway, so is this
> merely a marketing change or is it really a "new system"?
Sounds like rebranding, like they did with Basic a while back. Changes are
always made to lines to make them popular. However, sometimes the marketing
guys think they *need* to change the name.
Jeff
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Message is in Reply To:
 | | So what is "Explore" anyway? (Was Re: LEGO stops DUPLO)
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| (...) So now the question is: What's actually changing? The concepts behind "Explore" seem to be what Lego has always been pushing anyway, so is this merely a marketing change or is it really a "new system"? I guess the answer to this will come when (...) (23 years ago, 14-May-02, to lugnet.duplo)
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