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 Dear LEGO / 816
815  |  817
Subject: 
Re: "If it were my toy company..."
Newsgroups: 
lugnet.dear-lego
Date: 
Tue, 14 Dec 1999 11:01:23 GMT
Viewed: 
1558 times
  
In lugnet.dear-lego, Shiri Dori writes:
Wow!
1) To (maybe) re-release discontinued items that are exteremly wanted. I mean,
think Demand and Supply - people are willing to pay a heck of a lot for stuff
like Metroliners, Pirate Ships, Old Castles, etc., and if TLC would supply
them, people *would* buy.

trouble is I dont think people are thinking demand and supply.
The reason people are willing to pay so much, is because they are not
available.
If they were freely available, then they would not be in so much demand.
Evidence is that when they were available, they did not fly off the shelves,
and were frequently discounted at the end of their life, like any other lego.

I have 9v trains, including metro liners and club cars, that were bought at
half price, when they came to the end of their life. Where was the demand then?

I think we confuse the desires of a few 100's of AFOL's with lego's desire to
sell 100,000's of each set to kids.

regards
lawrence



Message has 1 Reply:
  Re: "If it were my toy company..."
 
Lawrence Wilkes wrote: <snip> (...) That may be true, but I think many non-AFOL parents (who played with Lego as children) would buy the re-released classic sets "for their kids." It might even bring alot of people out of their dark ages. --Colin __ (...) (24 years ago, 22-Jan-00, to lugnet.dear-lego)

Message is in Reply To:
  Re: "If it were my toy company..."
 
Wow! Todd, those were GREAT ideas! The only things I might add if it were my toy company are: 1) To (maybe) re-release discontinued items that are exteremly wanted. I mean, think Demand and Supply - people are willing to pay a heck of a lot for (...) (25 years ago, 13-Dec-99, to lugnet.dear-lego)

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