Subject:
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Re: "If it were my toy company..."
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Newsgroups:
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lugnet.dear-lego
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Date:
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Mon, 13 Dec 1999 03:50:36 GMT
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Viewed:
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1795 times
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Wow!
Todd, those were GREAT ideas!
The only things I might add if it were my toy company are:
1) To (maybe) re-release discontinued items that are exteremly wanted. I mean,
think Demand and Supply - people are willing to pay a heck of a lot for stuff
like Metroliners, Pirate Ships, Old Castles, etc., and if TLC would supply
them, people *would* buy.
(The only thing is, if you could order pieces independently, you could
probably order all the pieces needed to build that...)
2) To let the customers suggest new themes, and have a vote on them, say every
half year or so. For example: between January and March, people could suggest
new themes in the website or by mail (stuff like city life in space, farms, I
don't know what). Then, between March and April, TLC could organize all the
themes suggested into general ideas, and then, from April to June, people
could vote on it. Between July and September the best theme would be thought
over and designed by TLC, released on September, by that time people would
have suggested new ideas, and the cycle would repeat itself.
These themes wouldn't have to be the *only* themes TLC would introduce, but
a nice addition to them.
-Shiri
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Message has 3 Replies:
 | | Re: "If it were my toy company..."
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| (...) It's true. A "Lego Classics" (not to be confused with "Lego Classic"!) line would do extremely well. (...) A lot of pieces aren't being made anymore -- I doubt you'll be able to order those. (25 years ago, 13-Dec-99, to lugnet.dear-lego)
| | | Re: "If it were my toy company..."
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| (...) mean, (...) stuff (...) LEGO could easily prevent this by not selling the key parts (pantographs, flags, landing stilts, etc) for individual sale. Just my .02 worth... Will (25 years ago, 13-Dec-99, to lugnet.dear-lego)
| | | Re: "If it were my toy company..."
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| (...) trouble is I dont think people are thinking demand and supply. The reason people are willing to pay so much, is because they are not available. If they were freely available, then they would not be in so much demand. Evidence is that when they (...) (25 years ago, 14-Dec-99, to lugnet.dear-lego)
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Message is in Reply To:
| | "If it were my toy company..."
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| [crossposted to .dear-lego & .general; followups to .dear-lego] Brad Justus, Senior Vice President of LEGO Direct, wrote in (URL): "We want to be a company with whom you want to be involved. We want to be the company you'd like us to be. And to do (...) (25 years ago, 12-Dec-99, to lugnet.dear-lego, lugnet.general)
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