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 Dear LEGO / 4361
4360  |  4362
Subject: 
Re: Official: UCS Snowspeeder and *New* Millennium Falcon
Newsgroups: 
lugnet.starwars, lugnet.dear-lego
Date: 
Sun, 14 Sep 2003 10:14:31 GMT
Viewed: 
383 times
  
On Sat, 13 Sep 2003, Benjamin Ellermann wrote:

In lugnet.starwars, Mark Papenfuss wrote:
In lugnet.starwars, Paul S. D'Urbano wrote:

Seems like TLC has Empire Stikes Back fever!

I rather they have 'New Set' fever. I am not liking this pattern of
old sets re-done. I already have the MF, I already have the
snowspeeder, I already have the X-Wing.... I do not want or need
different versions of the same set.

What I do want is new (not re-done) sets with the main goal is to
squeeze more money out of me for something I already have. I rather
Lego put the man hours in for new sets, not tinkering with old sets.

I agree partially.  I really like new sets.  Does it seem like they stop
producing successful sets too soon?  I think so.  MF is a flagship set
of the theme that could have been continuously offered until the license
expired.  Back in the 80's sets like King's Castle were on shelves for a
long time. KC was available for atleast 4 years maybe more because it
was THE castle.

But which was replaced by the Black Monarch's Castle, which is quite
obviously the King's Castle, redone with newer pieces (and a new color
scheme).  I've owned both for the past fifteen years, and I still prefer
the redone set aesthetically.

TLC's product cycles have gotten ridiculously short, but I don't know if
that is due to hyperactive designers or marketers (key people obviously
don't have the attention spans to maintain continuing themes without a
license[1]) or to retailers hungry for new product (Target and Wal-Mart
have just finished clearancing lots of sets from January or later of this
year---without even giving those sets (and hence themes) one Christmas).

--
TWS Garrison
http://www.math.purdue.edu/~tgarriso/
Remove capital letters in address for direct reply.

[1] I would point out that Castle died in 1998, and was only briefly
revived in 2000 (S@H exclusives don't count).  If that had happened ten
years ago I would have given up on Lego, and would not now be spending
thousands of dollars a year on TLC's products.  I guess TLC doesn't need
comsumers like me (as a kid)---with brand loyalty and long-term
commitment---if that would mean *not* reinventing their product lines
every two years.  Or maybe Futura has a more vested interest in
maintaining and expanding its turf than in making sure people are buying
Lego. . .



Message is in Reply To:
  Re: Official: UCS Snowspeeder and *New* Millennium Falcon
 
(...) I agree partially. I really like new sets. Does it seem like they stop producing successful sets too soon? I think so. MF is a flagship set of the theme that could have been continuously offered until the license expired. Back in the 80's sets (...) (21 years ago, 13-Sep-03, to lugnet.starwars)

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