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 Dear LEGO / 1724
1723  |  1725
Subject: 
Re: Silicon Valley techies taken with kids' toy
Newsgroups: 
lugnet.general, lugnet.dear-lego
Date: 
Sat, 4 Mar 2000 04:11:39 GMT
Reply-To: 
cjc@newsguy+AvoidSpam+.com
Viewed: 
253 times
  
On Fri, 3 Mar 2000 23:12:30 GMT, "Christian Gemuenden"
<GECH1@t-online.de> wrote:

Hey Richard,
I think Todd only tried to point out that the 300 percent increase was not
affecting the whole company, only the Mindstorms-sub-market. This simply
means that adults had a large influence on these products, not on all sets.
But as a conclusion you can easily say, that the rest of the products (like
Town or Castle) would be a lot more succesful too, if they were not dumbed
down but marketed to adults also. TLC should realize why the Mindstorms

Or maybe what LEGO doesn't realize is that whatever normal theme sales
are, AFOL's are a more significant percentage of it than they
assume...



--
Tired of waiting for LEGO Direct? Bulk Parts Sales NOW!
http://www.guarded-inn.com/lego/sales/parts.html



Message is in Reply To:
  Re: Silicon Valley techies taken with kids' toy
 
Hey Richard, I think Todd only tried to point out that the 300 percent increase was not affecting the whole company, only the Mindstorms-sub-market. This simply means that adults had a large influence on these products, not on all sets. But as a (...) (25 years ago, 3-Mar-00, to lugnet.general, lugnet.dear-lego)

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