Dear LEGO : 1723


Dear LEGO / 1723	1722 \| 1724

Subject:	Re: Silicon Valley techies taken with kids' toy
Newsgroups:	lugnet.general, lugnet.dear-lego
Date:	Fri, 3 Mar 2000 23:12:30 GMT
Viewed:	238 times

Hey Richard, I think Todd only tried to point out that the 300 percent increase was not affecting the whole company, only the Mindstorms-sub-market. This simply means that adults had a large influence on these products, not on all sets. But as a conclusion you can easily say, that the rest of the products (like Town or Castle) would be a lot more succesful too, if they were not dumbed down but marketed to adults also. TLC should realize why the Mindstorms products are that succesful and change the other products. Then people will most probably by them. As you said, it's the adults who buy the toys, so they need to like it also. But on the other hand, you should not forget that a toy should be designed mostly for kids, as it helps the child to play and learn. However those toys will not reach the children when they are that juniorized. But I'm totally sure TLC meanwhile knows about this, I am very happy with the latest products. Most of the 2000 catalog was rather interesting in my opinion. Of course we need a new town and things like that, ... Bye, Christian --- xTI@N. -------------------------------------------------------------------------- The World is full of AFOLs - gech1@t-online.de richard marchetti <blueofnoon@aol.com> schrieb in im Newsbeitrag: Fqv3Iv.LrB@lugnet.com... > In lugnet.general, Todd Lehman writes: > > Note the sub-market. > > I'm with Steve on this one. What difference is it that its a sub-market • when > its one of the more successful ones? And I don't care who says different, > AFOL hold the purse strings too! The buck "starts" here... > > Is dogfood marketed to dogs or to their owners? > > -- Richard

Message has 1 Reply:

		Re: Silicon Valley techies taken with kids' toy
(...) Or maybe what LEGO doesn't realize is that whatever normal theme sales are, AFOL's are a more significant percentage of it than they assume... (25 years ago, 4-Mar-00, to lugnet.general, lugnet.dear-lego)

Message is in Reply To:

		Re: Silicon Valley techies taken with kids' toy
(...) I'm with Steve on this one. What difference is it that its a sub-market when its one of the more successful ones? And I don't care who says different, AFOL hold the purse strings too! The buck "starts" here... Is dogfood marketed to dogs or to (...) (25 years ago, 3-Mar-00, to lugnet.general, lugnet.dear-lego)

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