Subject:
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Re: LEGOs dirty trick: making money by not producing all masks as announced.
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Newsgroups:
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lugnet.technic.bionicle
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Date:
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Tue, 20 Feb 2001 23:39:02 GMT
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Viewed:
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741 times
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To Christian and everyone else who is concerned about this issue,
I'm just posting to let you guys know that we *are* looking into this. I
don't have enough information yet to give you any answers, but I or someone
else will post when we do.
Tomas Clark
Producer, LEGO Direct
In lugnet.technic.bionicle, Christian Gemünden writes:
> Hi Bionicle Fans out there,
>
> hopefully someone at LEGO Direct will read this too and can clarify the things.
>
>
> In Europe the randomly assorted mask bags (#8530) came out in february. I
> picked up many of these bags already. To be excactly I do have more than 70
> of these bags, which means I spent about US$150 for these masks so far for a
> collection of about 150 masks.
>
> However, I am seriously dissapointed now as I had to find out that LEGO has
> put in some nastiness here - what rotten luck! Want to know why I am so
> dissapointed? Then take a look at the statistics I came up with:
>
> http://www.brickmaster.de/images/bio_masks_list.gif
>
> [Image showing a list of masks I own.]
>
> You will see a list of all possible mask combinations as well as the number
> of copies that I own of each combination.
>
> It is more than obvious that these bags are *not at all* randomly assorted!
> Out of the 150 masks that I bought, there were no masks at all from the
> following colours:
> orange, ltgreen, tan, ltblue, grey, dkgrey!
> However, I do have more than 50 black masks. That is 30% of the masks being
> black although LEGO announces twelve different colours in their catalogues,
> magazines and on the bags themselves!
>
> But read on as it's even more barefaced! Obviously, TLC has not even
> produced all the different shapes of the masks they announced! There were
> only 8 shapes in the bags I picked up out of 12 possible shapes. How can
> that be possible? Spending US$150 on these bags (no child will ever pay that
> much) and still have no single Huna, Mahiki, Komau or Rau mask? That's more
> than weird and definitely a dirty trick in order to make as much money as
> possible. No kid will ever be able to get all the masks shown on the bags:
>
> http://www.brickmaster.de/images/bio_masks2_temp.jpg
>
> [Image showing the back of the bags (#8530).]
>
> Yes, take a close look at the bags LEGO is selling and you'll see many
> combinations there that will never be sold!
>
>
> LEGO, I'd really like to get some answers on these - I know someone is
> listening (as LEGO seems to be very concerned about their Bionicle theme) so
> get anyone at LEGO Direct behind the screen and explain the following:
>
> - How does it come that LEGO only sells 48 different masks rather than 72 as
> announced? (even more than 144 combinations are possible anyway)
> - Why are more than 30% of all masks black and six other colours missing
> completely? (as well as missing shapes)
> - Why were the masks Matatu and Ruru produced in other colours than shown on
> the bag? (for example no green Ruru should be available according to the bags)
> - How can it be that I already have ten copies of one certain mask, but zero
> copies of another one? (that's anything but randomly assorted)
> - Will we ever see the 'unknown' type of mask that is shown right in the
> middle of all masks ?
>
>
> I think it's really a disgrace to LEGO to start such a lousy marketing
> strategy. Even the kids will soon find out that they were leg-pulled and
> LEGO never produced all the masks they show on the bags. Of course - once
> the kids find out that they were cheated, then it'll be too late for them as
> they've already spent all their money on the Bionicle stuff. However, a very
> bad taste of disappointment about the LEGO brand will stay in their minds! I
> don't think they'll buy LEGO any time soon again. What a stupid dirty trick
> LEGO is playing on them!
>
> Product #8530 totally sucks - play well!
>
>
> Bye, Christian --- xTIAN.
> --------------------------------------------------
> Lugnet Member #479 -- The World is full of AFOLs !
> mail: xtian@brickmaster.de web: www.brickmaster.de
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