Subject:
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Re: LEGOs dirty trick: making money by not producing all masks as announced.
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Newsgroups:
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lugnet.technic.bionicle
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Date:
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Wed, 21 Feb 2001 20:42:30 GMT
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Reply-To:
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wubwub@wildlink=spamcake=.com
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Viewed:
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656 times
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"Tomas Clark" <tomas.clark@america.lego.com> wrote:
> To Christian and everyone else who is concerned about this issue,
>
> I'm just posting to let you guys know that we *are* looking into this. I
> don't have enough information yet to give you any answers, but I or someone
> else will post when we do.
>
> Tomas Clark
> Producer, LEGO Direct
...Wow! Well, good to know all our comments aren't totally wasted... Good to
know someone is listening and looking into it. I'll wait for more posts and
info!
>
> In lugnet.technic.bionicle, Christian Gemünden writes:
> > Hi Bionicle Fans out there,
> >
> > hopefully someone at LEGO Direct will read this too and can clarify the things.
> >
> >
> > In Europe the randomly assorted mask bags (#8530) came out in february. I
> > picked up many of these bags already. To be excactly I do have more than 70
> > of these bags, which means I spent about US$150 for these masks so far for a
> > collection of about 150 masks.
> >
> > However, I am seriously dissapointed now as I had to find out that LEGO has
> > put in some nastiness here - what rotten luck! Want to know why I am so
> > dissapointed? Then take a look at the statistics I came up with:
> >
> > http://www.brickmaster.de/images/bio_masks_list.gif
> >
> > [Image showing a list of masks I own.]
> >
> > You will see a list of all possible mask combinations as well as the number
> > of copies that I own of each combination.
> >
> > It is more than obvious that these bags are *not at all* randomly assorted!
> > Out of the 150 masks that I bought, there were no masks at all from the
> > following colours:
> > orange, ltgreen, tan, ltblue, grey, dkgrey!
> > However, I do have more than 50 black masks. That is 30% of the masks being
> > black although LEGO announces twelve different colours in their catalogues,
> > magazines and on the bags themselves!
> >
> > But read on as it's even more barefaced! Obviously, TLC has not even
> > produced all the different shapes of the masks they announced! There were
> > only 8 shapes in the bags I picked up out of 12 possible shapes. How can
> > that be possible? Spending US$150 on these bags (no child will ever pay that
> > much) and still have no single Huna, Mahiki, Komau or Rau mask? That's more
> > than weird and definitely a dirty trick in order to make as much money as
> > possible. No kid will ever be able to get all the masks shown on the bags:
> >
> > http://www.brickmaster.de/images/bio_masks2_temp.jpg
> >
> > [Image showing the back of the bags (#8530).]
> >
> > Yes, take a close look at the bags LEGO is selling and you'll see many
> > combinations there that will never be sold!
> >
> >
> > LEGO, I'd really like to get some answers on these - I know someone is
> > listening (as LEGO seems to be very concerned about their Bionicle theme) so
> > get anyone at LEGO Direct behind the screen and explain the following:
> >
> > - How does it come that LEGO only sells 48 different masks rather than 72 as
> > announced? (even more than 144 combinations are possible anyway)
> > - Why are more than 30% of all masks black and six other colours missing
> > completely? (as well as missing shapes)
> > - Why were the masks Matatu and Ruru produced in other colours than shown on
> > the bag? (for example no green Ruru should be available according to the bags)
> > - How can it be that I already have ten copies of one certain mask, but zero
> > copies of another one? (that's anything but randomly assorted)
> > - Will we ever see the 'unknown' type of mask that is shown right in the
> > middle of all masks ?
> >
> >
> > I think it's really a disgrace to LEGO to start such a lousy marketing
> > strategy. Even the kids will soon find out that they were leg-pulled and
> > LEGO never produced all the masks they show on the bags. Of course - once
> > the kids find out that they were cheated, then it'll be too late for them as
> > they've already spent all their money on the Bionicle stuff. However, a very
> > bad taste of disappointment about the LEGO brand will stay in their minds! I
> > don't think they'll buy LEGO any time soon again. What a stupid dirty trick
> > LEGO is playing on them!
> >
> > Product #8530 totally sucks - play well!
> >
> >
> > Bye, Christian --- xTIAN.
> > --------------------------------------------------
> > Lugnet Member #479 -- The World is full of AFOLs !
> > mail: xtian@brickmaster.de web: www.brickmaster.de
---
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