Subject:
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Re: LEGO-Galidor Perspective In L.A. Times Article
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Newsgroups:
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lugnet.mediawatch
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Date:
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Mon, 18 Feb 2002 07:55:55 GMT
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In lugnet.mediawatch, Matthew Gerber writes:
> Andrew Black covers some of the burning questions many people are asking in
> other threads in this article from yesterday's L.A. Times:
>
> http://www.latimes.com/business/la-000010593feb11.story
>
> Some relevant quotes:
>
> "We're redefining Lego," said Andrew Black, president of the company's
> Americas division. "It's not just about bricks. It's about learning and
> different ways of using your mind."
>
> "If you bought five or six Galidor toys, took all the pieces apart and then
> rebuilt them, you can create products Lego hasn't thought of," Black said.
> "What you're seeing us do is creating and redefining the company. We're
> creating new forms of building and in this particular case, we've done what
> we do so well in creating a new building system and marrying it with story."
>
> Black said each of Lego's new products could be seen as a construction
> product, just using different kinds of building blocks.
Black can shove it!
I don't want a 'new' building system there was nothing wrong with the old
one. I just want compatible parts, If you look at the computer industry
you'll see compatability is everything. The old Technic worked fine just let
me buy somthing that works, I hate change for the sake of change.
Steve
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Message is in Reply To:
 | | LEGO-Galidor Perspective In L.A. Times Article
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| Andrew Black covers some of the burning questions many people are asking in other threads in this article from yesterday's L.A. Times: (URL) relevant quotes: "We're redefining Lego," said Andrew Black, president of the company's Americas division. (...) (25 years ago, 13-Feb-02, to lugnet.mediawatch)
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