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In lugnet.western, Benjamin Ellermann writes:
> In lugnet.western, Dean R. Hennen writes:
> > This is of course, my own opinion, but the general TLC storyline is cut out
> > like that. Good and evil (Knight's Kingdom, Wild West). I think they have
> > been overdoing a bit too much of that, don't you think?
>
> I do not think that LEGO is overdoing it. But, I do think that LEGO could
> benefit from diversifying and add different types of sets that don't follow
> "the formula".
Or, as TLC would probably refer to it, "the formula that is profitable."
Actually, for a company as large as LEGO is, I'm surprised that they diversify
into less profitable areas as much as they do (Legends, USC, Bulk, Mosaics).
> There is a large market, especially girls, not being reached
> by LEGO. They would appreciate diverse town sets (realistic "sims" types of
> sets would be very successful...
<snip>
Hmmm... diverse town sets... Hey, they could do a whole line of sets that are
less action oriented. Sets like a riding stable, a lighthouse, a cafe, a fair...
Oh. Wait a minute...
http://guide.lugnet.com/set/?qc=lego/system/town/paradisa
How about non-fairy, sim-type sets with realistic doll-type figures and homes.
Well, tried that too:
http://guide.lugnet.com/set/?q=5895%2C+5890%2C+5880%2C+5876%2C+5874%2C+5847%2C
I would say that history has repeatedly shown that the large market of girls
doesn't really appreciate diverse town sets. At least not enough to buy them in
large numbers.
> A large question is what will fly off of shelves. TLC knows that certain
> types of sets will be profitable and so they focus on these.
Now you're thinking like a for-profit company! My guess is that TLC would love
to sell millions of dollars of LEGO products to girls (SCALA, Paradisa,
Belville, Clikits), but until hundreds of thousands of girls start asking for
LEGO sets, or hundreds of thousands of moms and grandmoms start buying them, TLC
will likely continue to focus much of its energies on what works.
Rick Clark
x-post and FUT to market.theory
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Message is in Reply To:
 | | Re: TLC's WW Matter (was Re: Death of lugnet.western?)
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| (...) I would also like more "ordinary life" sets. But you have to look at the history of the company. They know what works. What I find amazing about TLC is how little things have changed in the last 25 years. For example new "NASA" sets are coming (...) (22 years ago, 16-May-03, to lugnet.western)
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