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> > and later "The new bulk packs are calculated per brick to allow better
> > clarity for our customers. Following product research among children and
> > adults, these are packed in single colours and sizes to avoid confusion of
> > content."
Translation: "We like to promote the value of Mega Bloks when ever we can."
(Quality doesn't matter in todays market to the average consumer, quantity is
where it's at.)
[snip]
> I understand that 3033 takes a lot of shelf space and probably isn't a big
> money maker but it supplements other sets and keeps kids (and adults) coming
> back for more. If they had told you that 3033 was a loss leader I would • accept
> their reasoning gratiously but don't make it sound like they are doing us a
> favor.
No actually 3033 is the only set that we don't pay 4 times as much for the name
brand "Lego"
>
> >
> > and further on "This particular item [set 3033] will not be imported to
> > Europe for sale through Shop at Home. Similar sets may appear in the
> > future, however the LEGO company is keen to expand what has been a very
> > successful launch of the 'bulk brick' range."
>
> This is somewhat more positive but I doubt we will see 1200 pieces for $20
> retail again.
I wonder why Lego would remove their single most popular set from store
shelves. It is the only set that has had consistent turnover throughout the
year.
[snip]
> I don't want S@H to give them away or even make a loss but it isn't to hard to
> figure out that LD is probably making a killing on every bulk brick pack they
> sell.
No they are making a killing. The retail markup on sets is at least 40 percent
some sets are as high as 70 percent. That is after TLC takes is profits. Lego
should sell bulk packs a 3033 tub ratio prices and encourage mass purchases to
make up the difference. Better yet let stores sell the polybags in a pegged
asile section. That is the type of thing the average consumer would gobble up
in a heart-beat. S@H is totally unknown to the average consumer.
>
> > Robert "ex-Lego customer" Spinks
>
> I am not, and probably never will be an "ex-LEGO customer" but I can't say I
> will be buying at the same pace I have been for the last few years.
-Mike Petrucelli
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