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Subject: 
Re: Time to write Lego Consumer Affairs a (nasty) letter..
Newsgroups: 
lugnet.lego.direct, lugnet.starwars
Date: 
Sat, 9 Mar 2002 22:08:05 GMT
Viewed: 
700 times
  
In lugnet.lego.direct, Matt Hein writes:
It's kind of funny how the newer generation of kids (action addicted) don't
appreciate Lego's core values. Sets with high ratios of specialty parts
appeal to them, while basic models, such as Castle and Space don't appeal at
all. It's quite the opposite with the older generation, though. I'm only 17,
but I never got the hang of this Bionicle trash, probably because it's
terribly designed and completely incompatible with the normal brick. On the
other hand, Mecha models, made by Lugnet members, such as Gundam Wing
creations, and such, are more than qualified to be on Lego's main line of
models. But, according to corporate executives, who nearly refuse to discuss
the matter, if these sets were to be considered as a series, they would be a
"threat to the product line". The same goes for a Classic Space remake, or a
possinle Lord of the Rings series. Lego won't make the space Legend because
of the Star Wars line, and LOR won't be made, since the 2002 Harry Potter
line is making profits.
Thus, we, as a community have to do the dirty work, ourselves, building our
mecha, Lord of the Rings and Space sets, while spending our hard earned
money towards Ebay and other Lego selling outlets, money, that I would have
gladly paid to Lego. A bit ironic to the Legpo cause, their own procuct
lines putting them out of potential consumers, but, it is their decision,
not ours.
Yeah. I agree with that wholeheartedly. Redemption is sweet, isn't it? Lego
has played their cards right, making the Legends Series and the sculptures
extensions. Some models, like Blacksmith shop, Guarded inn, Metroliner and
SPowith Camel definitely appeal to me, but then, there is that one barrier
that keeps me away from the product. WHY, why only sell it as Shop at Home?!
Lego would make a perpetual fortune if they distributed these sets to
various toy stores, and I'm absolutely confident they would be record
sellers. So, what's the problem here? It's actually pretty complicated, but
I'll summarize it up in one sentence. Lego is appealing to its customers,
but not on a permanant basis, bricks are being replaced by temporary pieces,
and the best products are only available to customers with credit cards,
making them nearly nonexistant to parents who have never heard of Lego
direct or Shop at home.
(okay, maybe that wasn't a sentence, but rather a paragraph.)
Oh well. That's Lego for you.
Respectfully,
<<_Matt Hein_>>
Lugnet member No. 1112


I have to agree with you.  Redemption is sweet.:-)
Anyway, speaking of liscences- when does Lego's contract about Star Wars
expire?  I would much rather see classic space and Blacktron than the
current new Star Wars sets.

John Kruer



Message has 3 Replies:
  Re: Time to write Lego Consumer Affairs a (nasty) letter..
 
(...) I don't exactly know the answer to that officially...I'm assuming that they got a 9 year (3 film) license considering that they are issuing out models for Star Wars II: Attack of the Clones. That is my best guess. You are right classic space (...) (22 years ago, 9-Mar-02, to lugnet.lego.direct, lugnet.starwars)
  Re: Time to write Lego Consumer Affairs a (nasty) letter..
 
(...) Hopefully, the contract should expire in 2003.And if it does, prepare yourself for a Space Legend set. Personally, I want to see either Cosmic Fleet Voyager, 918 Space Transport or a good old Message Intercept Base as Space legends. Or even (...) (22 years ago, 9-Mar-02, to lugnet.lego.direct, lugnet.starwars)
  Re: Time to write Lego Consumer Affairs a (nasty) letter..
 
(...) but (...) Lego's contract with SW ends in 2007. I'm inclined to agree, I love the SW line but I wish Lego hadn't sold their soul to Hollywood like so many other toy companies. (22 years ago, 10-Mar-02, to lugnet.lego.direct, lugnet.starwars)

Message is in Reply To:
  Re: Time to write Lego Consumer Affairs a (nasty) letter..
 
(...) It's kind of funny how the newer generation of kids (action addicted) don't appreciate Lego's core values. Sets with high ratios of specialty parts appeal to them, while basic models, such as Castle and Space don't appeal at all. It's quite (...) (22 years ago, 9-Mar-02, to lugnet.lego.direct)

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