Subject:
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Re: Time to write Lego Consumer Affairs a (nasty) letter..
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Newsgroups:
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lugnet.lego.direct
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Date:
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Sat, 9 Mar 2002 20:40:44 GMT
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Viewed:
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835 times
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In lugnet.lego.direct, John Henry Kruer writes:
> Anyway, the problem is that most kids have never known any of old Lego, and
> of the current inventory, they like what Lego is giving them. However, we
> don't. Most of the market is taken up by 6-12 year olds, and with the
> present day games, which are mostly video games and computor games, older
> Lego wouldn't sell with the present action-addicted, lower-attention span
> kids. Stuff like Bionicle is just what they like. Old space sets are
> boring to them. They will buy Bionicle, though.
It's kind of funny how the newer generation of kids (action addicted) don't
appreciate Lego's core values. Sets with high ratios of specialty parts
appeal to them, while basic models, such as Castle and Space don't appeal at
all. It's quite the opposite with the older generation, though. I'm only 17,
but I never got the hang of this Bionicle trash, probably because it's
terribly designed and completely incompatible with the normal brick. On the
other hand, Mecha models, made by Lugnet members, such as Gundam Wing
creations, and such, are more than qualified to be on Lego's main line of
models. But, according to corporate executives, who nearly refuse to discuss
the matter, if these sets were to be considered as a series, they would be a
"threat to the product line". The same goes for a Classic Space remake, or a
possinle Lord of the Rings series. Lego won't make the space Legend because
of the Star Wars line, and LOR won't be made, since the 2002 Harry Potter
line is making profits.
Thus, we, as a community have to do the dirty work, ourselves, building our
mecha, Lord of the Rings and Space sets, while spending our hard earned
money towards Ebay and other Lego selling outlets, money, that I would have
gladly paid to Lego. A bit ironic to the Legpo cause, their own procuct
lines putting them out of potential consumers, but, it is their decision,
not ours.
> Still, other than the horrible main themes, Lego is pretty good. The
> Legends and Classics redeem Lego alot. I'm just dissapointed that the
> 'traditional' themes (space, technic,and town) are either almost extinct, or
> replaced with such stuff as Jack Stone and those flex-wire things that
> replace technic beams.
Yeah. I agree with that wholeheartedly. Redemption is sweet, isn't it? Lego
has played their cards right, making the Legends Series and the sculptures
extensions. Some models, like Blacksmith shop, Guarded inn, Metroliner and
SPowith Camel definitely appeal to me, but then, there is that one barrier
that keeps me away from the product. WHY, why only sell it as Shop at Home?!
Lego would make a perpetual fortune if they distributed these sets to
various toy stores, and I'm absolutely confident they would be record
sellers. So, what's the problem here? It's actually pretty complicated, but
I'll summarize it up in one sentence. Lego is appealing to its customers,
but not on a permanant basis, bricks are being replaced by temporary pieces,
and the best products are only available to customers with credit cards,
making them nearly nonexistant to parents who have never heard of Lego
direct or Shop at home.
(okay, maybe that wasn't a sentence, but rather a paragraph.)
Oh well. That's Lego for you.
Respectfully,
<<_Matt Hein_>>
Lugnet member No. 1112
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