LEGO Direct : 2512


LEGO Company / LEGO Direct / 2512	2511 \| 2513

Subject:	Re: What makes a cool kid cool? (was: Re: A new area of LEGO.com: the Build section)
Newsgroups:	lugnet.lego.direct
Date:	Wed, 9 May 2001 16:04:49 GMT
Viewed:	953 times

In lugnet.lego.direct, Todd Lehman writes: > Labeling someone a "Cool Kid" (which you do several times on your pages) is > something you (collective you -- The LEGO Company) should be ashamed of. > Note that you're not saying that visitors to the "Cool Kids" area are cool, > but that the kids you're worshipping there are cool, with phrases like "Look > up previous Cool Kids" and "This month's Cool Kid" and "More cool kids" > implying that there are only a handful of cool kids -- only the ones that > you select. I can see a problem with the specific word "cool" (if it means the same thing today that it did 20 years ago). I certainly was not "cool" when I was 8, but that meaning does not fit the context of the LEGO page. The page doesn't give any indication that the featured persons are more socially desirable to their peers. The context seems to suggest that the kids did something mildly remarkable, and are recognized for what they created, not for any intrinsic personal qualities. The best thing to do would be to ask some kids how they view that section. What's their reaction?

Message has 3 Replies:

		Re: What makes a cool kid cool? (was: Re: A new area of LEGO.com: the Build section)
Kevin Loch wrote in message ... (...) same (...) when (...) I suspect (though I don't know*) that giving an alternative interpretation to "cool" was part of the intent. (Actually kids around here don't say "cool" now: they say "Sweeet!" instead). (...) (24 years ago, 9-May-01, to lugnet.lego.direct)

		Re: What makes a cool kid cool? (was: Re: A new area of LEGO.com: the Build section)
In lugnet.lego.direct, Kevin Loch writes: <SNIP> (...) I think this is what needs to be done, us adults can say what we think all we want, and be 100% wrong. I would be interested as to the feedback outside of Lugnet to this "cool kids" section. I (...) (24 years ago, 10-May-01, to lugnet.lego.direct)

		Re: What makes a cool kid cool? (was: Re: A new area of LEGO.com: the Build section)
(...) I think it's the special-kid/not-special-kid aspect that rubs me the wrong way rather than the precise meaning of the word "cool." (...) When LEGO Direct announced the area[1], it was described as being "profiles of amazing kids." Now, I don't (...) (24 years ago, 10-May-01, to lugnet.lego.direct)

Message is in Reply To:

		Re: What makes a cool kid cool? (was: Re: A new area of LEGO.com: the Build section)
(...) Were other, less psychologically loaded alternatives like "Cool Stuff" or "Cool Clicks" or "Cool Tips" ever considered? Labeling someone a "Cool Kid" (which you do several times on your pages) is something you (collective you -- The LEGO (...) (24 years ago, 8-May-01, to lugnet.lego.direct)

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