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As some of you have already noticed, we recently launched a new section of
LEGO.com:
http://www.lego.com/build/
Since the Build section has some content that might be of interest to
Lugnetters and AFOLs in general -- and will hopefully have more in the
future -- I thought I'd post an announcement about what the Build section is
and what we're trying to do with it.
LEGO.com is split into many different areas -- there's Shop at Home online,
of course, and sites for all the different product lines. We also have
sections that cut across many product lines, like Play and Learn (for
parents of young kids), Cool Kids (profiles of amazing kids), or Games
(portal for all the games on the site). Build is the latest one of these,
and (oddly enough) it's all about building and related areas: construction
techniques, showing off MOCs, product development, and more.
We're starting off small, and will be adding to Build incrementally, so
don't expect the works just yet. Here's what we're offering in the first
"issue:"
* the history of the 8448 Super Car and many of the Technic cars that it
evolved from
* a Q&A with Hans Madsen, one of our Master Builders and co-designer of
the Dark Side Developer Kit, the Technic turntable, and many other sets and
elements
* some profiles of people whose careers have been influenced by LEGO
building (you may have seen some of these in the Press section a few months
back)
* the Builders Gallery (where you can submit photos of MOCs for a monthly
contest), formerly in the Club section, now in a new home and open to public
viewing
* a collection of links to all the building instructions on LEGO.com
* the Time Capsule, a look at LEGO sets from the past -- this month, sets
from 25 years ago, including the gorgeous 395 Rolls Royce
* Ask Redini, where our resident LEGO guru, a floating minifig head who
calls himself The Amazing Redini, answers questions about all things LEGO.
(And before you ask, Redini doesn't know what bulk brick offerings are
planned, and won't engage in debate about issues like juniorization.)
Redini's gotten a few hundred questions since we launched Build last Monday.
(My favorite so far: "Can I have all the LEGO?") Our core audience so far
seems to be around the age range we expected -- median age of 9-10. So we're
trying to make Build readable for kids, but interesting for everyone. Down
the road we're planning on adding more interactive content, like games about
building and simple 3D building apps, as well as more building instructions
and construction techniques.
Tell us what you think! We're happy to take suggestions for Build features,
interviews, Time Capsule content, and so forth. Just post here or drop me a
line -- or tell Redini, and he'll pass the comments on to us.
Tomas Clark
Producer, LEGO Direct
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Message has 11 Replies:
 | | Re: A new area of LEGO.com: the Build section
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| (...) Looked like it would be quite interesting. So, I enabled cookies and went for a look. I gave up after 30 seconds, however - tiny black letters on a fairly dark background made it extremely difficult to read. Perhaps your page designers haven't (...) (24 years ago, 5-May-01, to lugnet.lego.direct)
| | | Re: A new area of LEGO.com: the Build section
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| I liked what happens to Redini when you click on him, its like a Lego punching bag that you can use while you are trying to figure out what the 84(!) different colors are for Lego, and how to get your hands on all 84(!), hehehe. So Tomas, what are (...) (24 years ago, 5-May-01, to lugnet.lego.direct)
| | | Re: A new area of LEGO.com: the Build section
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| WOW! This is Fantastic! It's exactly what I've wished the lego.com site would be! Excellent work! I love the interview with part designer; please continue this series, and try to go into more detail on why parts fit together in different ways and (...) (24 years ago, 7-May-01, to lugnet.lego.direct)
| | | Re: A new area of LEGO.com: the Build section
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| (...) Nice job! I especially like the Auto Chassis history. That is my favorite progression because each model is an improvement from the previous (and the original was a masterpiece in it's time). I bet we won't be seeing a police station evolution (...) (24 years ago, 7-May-01, to lugnet.lego.direct)
| | | Re: A new area of LEGO.com: the Build section
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| (...) Cool, can't wait for more! (...) Excellent! Are you taking requests for other old sets? I would like to see the old Moon Landing set from the mid-70's! (...) A floating minifig head -- LOL -- awesome! (...) Does this mean that LEGO now (...) (24 years ago, 7-May-01, to lugnet.lego.direct)
| | | Re: A new area of LEGO.com: the Build section
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| Tomas, Where did you get the time capsule model photos? Are they old stock or new photos taken for the web site. Any interactive picture would really add a lot. Rose "Tomas Clark" <tomas.clark@america.lego.com> wrote in message (...) (24 years ago, 7-May-01, to lugnet.lego.direct)
| | | Re: A new area of LEGO.com: the Build section
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| (...) Lots of fascinating info just in the first "issue." Perhaps the most interesting to me, possibly because I was obsessed for so long with finding this set, was this bit about the 396 Thatcher Perkins set from 1976: "The American market was (...) (24 years ago, 7-May-01, to lugnet.lego.direct)
| | | Re: A new area of LEGO.com: the Build section
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| hanks to everyone for the positive comments! Here are some answers to various people's questions: (...) Yes, I hope we'll eventually get to what exactly the colors are... I think the 84 was colors currently in production -- it might be colors that (...) (24 years ago, 8-May-01, to lugnet.lego.direct)
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