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Subject: 
Re: What makes a cool kid cool? (was: Re: A new area of LEGO.com: the Build section)
Newsgroups: 
lugnet.lego.direct
Date: 
Wed, 9 May 2001 20:28:23 GMT
Viewed: 
981 times
  
In lugnet.lego.direct, Arianne Vena writes:
In lugnet.lego.direct, Todd Lehman writes:
Does the "Cool Kids" section profile only the amazing kids or does it also
profile the average or below-average kid? What makes one kid more amazing or cool than another?  I thought LEGO was about using your imagination and creativity and not about being cool or amazing. Does this section of your site tell viewers that the creations kids build are cool and amazing or does it tell them that the kids themselves are cool and amazing for having done such cool stuff?>

The Cool Kids area profiles kids who reflect the LEGO values: creativity,
inspiration and construction.  It is meant as a departure point for our
audience - a place where they will come and be inspired to be active and
interested in a wide area of topics - to construct, to play and to create.

That being said, we take special care NOT to showcase only “overachievers,”
but instead accessible, normal kids who do particular interesting or
exciting things.  For instance, one of our “cool kids” Nicholas, is
interested in animal rights, and is doing what he can with his time and
energy to support what he thinks is an important cause.

What Nicholas’ did - developing a plan and putting it into action, is the
kind of thing we showcase in order to inspire other kids to do similar
things - not necessarily in order to raise money or volunteer for animal
rights causes - but find out what they’re interested in, and pursue it.

So Cool Kids isn't just about kids who create with LEGO bricks, although we
do feature some kids that are whizzes at construction. Building is the
speciality of the Build section, where the creations themselves are
spotlighted (in the Builders Gallery, where anyone can submit pictures).
Cool Kids focuses more on the creators, thus the name.

--Candace Feit & Ari Vena
  LEGO Direct

I'd like to make a comment about the Build.com section which is a little bit
off-topic, but which is, I feel, nonetheless germaine.  Part of me has a problem
with the section where people can vote for their favorite fan MOC; I just don't
think its good to put up a voting contenst that pits 6-year-olds against grown
people.  Personally, I always vote for the youngest kid, no matter what the
child's model looks like.  When a child sees that his/her model is only
preferred by 6% of voters, I'm afraid that it could send a hurtful message to
the child; the child will no doubt be proud and excited to see his/her creation
on the web, but I'm not sure that a young child will be able to understand that
only a handful of votes in his/her favor does not mean "nobody likes what I've
made" when he/she is competing with an adult's creation for praise.  Why not
simply have a "Look what these fans have created!" showcase?  Is competition
really that important?  Why even fostor a spirit of competition?  Is that what
the art of Lego is about?  (And in particular, is that the spirit of the Lego
company?  Isn't the Lego philosopy about imagination and creativity rather than
competition?  I may seem to be nitpicking, but I'd say that a nitpick is
appropriate when children's self-esteem can be affected by adult actions.

james



Message has 3 Replies:
  Re: What makes a cool kid cool? (was: Re: A new area of LEGO.com: the Build section)
 
James Simpson wrote in message ... (...) competition (...) that what (...) the Lego (...) rather than (...) is (...) actions. I totally agree. I put on a couple of "Lego shows" at my daughter's school - kids brought their own creations in and we put (...) (24 years ago, 9-May-01, to lugnet.lego.direct)
  Re: What makes a cool kid cool? (was: Re: A new area of LEGO.com: the Build section)
 
In lugnet.lego.direct, James Simpson writes: ... (...) At first, my own reaction to your comment was "Well, then, maybe they could split it into adults, teenagers and children, or beginner and expert categories". Until I read the rest of what you (...) (24 years ago, 9-May-01, to lugnet.lego.direct)
  Re: What makes a cool kid cool? (was: Re: A new area of LEGO.com: the Build section)
 
(...) <snip> Yes, that's a very germane comment, and not really off-topic at all! You'll be glad to know that we consider the current Builders Gallery contest to be just a modest start, much like the rest of the Build section. We have plans and (...) (24 years ago, 10-May-01, to lugnet.lego.direct)

Message is in Reply To:
  Re: What makes a cool kid cool? (was: Re: A new area of LEGO.com: the Build section)
 
(...) The Cool Kids area profiles kids who reflect the LEGO values: creativity, inspiration and construction. It is meant as a departure point for our audience - a place where they will come and be inspired to be active and interested in a wide area (...) (24 years ago, 8-May-01, to lugnet.lego.direct)  

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