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"Scott A" <eh105jb@mx1.pair.com> wrote in message
news:GA2u41.7Jp@lugnet.com...
>
> The market sets the price. Retailers will charge just as much as we are
> willing to pay.
Absolutely
But I dont have to like it. And we shouldnt just accept it.
If no-one complains then guess what happens - the prices will go up even
more.
Consequence
1. I dont buy new lego - not at retail - wait for sales, end of range, or
from a trader in Weston Super Mare who sells sets for about 40% off at a car
boot. (but he only has a limited range, I dont live in Weston, and he cant
get big sets)
2. Lego is fast disappearing for toy shop and department store shelves in
the UK. I cant believe that Lego's sales and market share is not falling in
the UK. this is not a good trend.
Notice that places like Argos, and Entertainer hardly stock lego now - so
dont expect any big reductions next sale time - notice that even
thetoyshop.com has cut its inventory drastically.
3. Lego is perceived as expensive - it has never been cheap, but parents I
talk to think its darned near a luxury good now.
4. you can sell half as much at twice the price and make the sames revenue -
but it doesnt keep those expensive factories employed
regards
lawrence
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Message has 2 Replies:
 | | Re: Why do Lego rip off UK customers ?
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| (...) That depends on the profit margin. If you sell half as much at twice the price, and your profit margin is 50%, then you make the same revenue but three times the profit. If your profit margin is 25%, then you make five times the profit. (...) (23 years ago, 13-Mar-01, to lugnet.market.theory)
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