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 Marketplace / Theory / 1943
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Subject: 
Re: Why do Lego rip off UK customers ?
Newsgroups: 
lugnet.market.theory
Date: 
Tue, 13 Mar 2001 01:18:53 GMT
Viewed: 
1021 times
  
In lugnet.dear-lego, Lawrence Wilkes writes:
4. you can sell half as much at twice the price and make the sames revenue -
but it doesnt keep those expensive factories employed

That depends on the profit margin.  If you sell half as much at twice the
price, and your profit margin is 50%, then you make the same revenue but
three times the profit.  If your profit margin is 25%, then you make five
times the profit.  (Somebody double-check my math.)

--Todd



Message is in Reply To:
  Re: Why do Lego rip off UK customers ?
 
"Scott A" <eh105jb@mx1.pair.com> wrote in message news:GA2u41.7Jp@lugnet.com... (...) Absolutely But I dont have to like it. And we shouldnt just accept it. If no-one complains then guess what happens - the prices will go up even more. Consequence (...) (24 years ago, 12-Mar-01, to lugnet.lego.direct, lugnet.dear-lego)

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