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In lugnet.lego.direct, Lawrence Wilkes writes:
>
> "Duq" <Duq@nlgateway.net> wrote in message news:GA27FI.7AB@lugnet.com...
> > OK, so you guys are being ripped off when it comes to Lego and Cars. You get
> > the best computer and music magazines at decent prices. Ever cared to check
> > what overseas rates are?
> > Q magazine: 2.80 in the UK, which is 8.63 DM. Q in a german shop will cost
> > you 20DM. That's 132% extra.
> > PCworld: 2.99 in the UK. In Holland: 18.50, which is 5.33; 78% extra.
> > We rip you off, you rip us off.....
>
> The question is WHO is doing the ripping off.
> In the magazine case there is probably some importer who is marking up the
> prices, over which the original publisher has little control
> However, Lego is in control of its prices globally - it makes them,
> distributes them, and in the case of shop @ home, sells them to.
> Therefore it clearly makes a decision to charge some folks more than others.
> Of course Lego is not alone in this, and currency fluxuations are part of
> the mix with the strong pound (but shouldnt that make an import cheaper?)
> However, a 50% increase is far to much
The market sets the price. Retailers will charge just as much as we are
willing to pay.
Scott A
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