Subject:
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Re: Holy Mackerel! LEGO survey...
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Newsgroups:
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lugnet.general, lugnet.lego
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Date:
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Sun, 17 Apr 2005 07:22:27 GMT
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Viewed:
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2252 times
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In lugnet.general, Jake McKee wrote:
> * Would you buy LEGO toys for children 0-11? Y/N
Y
> * Why / Why not?
They are fun toys, and they are also educational, as they teach kids to solve
3-dimensional problems encountered in building and to apply their ideas to the
physical world.
>
> * What feature(s) would you add if you were the marketing director of LEGO?
More Lego parts that are fully compatible with existing and past parts.
>
> * How would you change existing LEGO products if you wanted to sell them for
> more money?
Make them larger and more complex. Less story-driven and more creative. Use
several smaller parts instead of one pre-fabricated part.
>
> * What new products would you launch?
Continuations of some of the classic creative themes, such as Space, Pirates,
Classic Castle, Divers, and 95-6 Aquazone.
>
> * What should LEGO be doing that it isn’t now?
Make pleasing the core market of "future engineers" and AFOLs more important
than appealing to the pokemon and video game kids.
>
> So dangerous questions, to be sure, but the office of the CEO has asked them, so
> you know the responses will be listened to!
>
> Thanks again, everyone. This incredible response has made my week.
>
> Jake
Thank you, for giving us the opportunity to help improve the quality of TLC's
products.
Johnathan Mastron
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Message is in Reply To:
 | | Holy Mackerel! LEGO survey...
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| All, I know that some of you have attempted to fill out the survey announced yesterday on LEGOfan.org, only to be turned away with a message about the survey being complete. After some late night phone calls and early morning emails, I've been to (...) (20 years ago, 16-Apr-05, to lugnet.general, lugnet.lego) !!
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