Subject:
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Re: Holy Mackerel! LEGO survey...
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Newsgroups:
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lugnet.general, lugnet.lego
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Date:
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Tue, 19 Apr 2005 17:52:10 GMT
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Viewed:
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11165 times
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In lugnet.general, Jake McKee wrote:
(Bon Snippage)
> Thanks so much everyone for showing that the AFOLs are a force to be reckoned
> with!
>
> * Would you buy LEGO toys for children 0-11? Y/N
> * Why / Why not?
I already do, because LEGO toys can be anything a child can imagine; they
drive kids to be creative, and can be used over and over in many different ways.
And as a child grows, and can use smaller elements, the larger elements from
Duplo can still be used, so they never really lose functionality.
>
> * What feature(s) would you add if you were the marketing director of LEGO?
More availability at the store level of basic building sets; piece packs
for individual elements; more lower-priced basic sets in greater combinations.
> * How would you change existing LEGO products if you wanted to sell them for
> more money?
I wouldn't - I believe most of the cooler sets are too pricey already. The
average parent doesn't have $70-200 to go out and buy a set, except MAYBE on a
special occassion like a birthday or Christmas. AFOL spending habits are
another story - we'll save up if we want something, but for us average Joes that
reduces the amount we can spend on a more regular basis.
> * What new products would you launch?
The moonbase idea lends itself to a product line - sell basic link/support
kits in various styles and sizes (1-4 links), then expansion sets to fit
different purposes (habitat, factory, meeting places, etc). More classic castle
sets (not Knights Kingdom) along the same lines - base kits then expansion
material; more train-inspired creations.
> * What should LEGO be doing that it isn’t now?
Making available at local stores the variety of stuff that is now for many
of us only available via S@H.
Not so strongly grouping sets and pieces by gender - there are many fine
examples of how Belville, Clikits, and Bionicle pieces have been and SHOULD BE)
used cross-theme in town, space and mecha realms.
> So dangerous questions, to be sure, but the office of the CEO has asked them, so
> you know the responses will be listened to!
>
> Thanks again, everyone. This incredible response has made my week.
>
> Jake
Thanks for listening!
Peace and Long Life,
Tony Alexander
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Message is in Reply To:
 | | Holy Mackerel! LEGO survey...
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| All, I know that some of you have attempted to fill out the survey announced yesterday on LEGOfan.org, only to be turned away with a message about the survey being complete. After some late night phone calls and early morning emails, I've been to (...) (21 years ago, 16-Apr-05, to lugnet.general, lugnet.lego) !!
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