Subject:
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Re: Holy Mackerel! LEGO survey...
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Newsgroups:
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lugnet.general, lugnet.lego
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Date:
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Tue, 19 Apr 2005 01:17:24 GMT
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Viewed:
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6878 times
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> * Would you buy LEGO toys for children 0-11? Y/N
Yes
> * Why / Why not?
It is my personal believe LEGO promotes Learning and play
> * What feature(s) would you add if you were the marketing director of LEGO?
I would try to increse the pick and brick selection.
I would try to create a pick-a-brick presence in Australia.
I would drive the competativeness of on-line shopping by reducing profit to
maximise sales volume.
I would try to suppliment the second hand market. I'm sure online second hand
LEGO sales generate modest revenue in a market not far from the core business
directions of LEGO. I think LEGO could use their copyright privelidges to
provide two-way benifits to this market.
> * How would you change existing LEGO products if you wanted to sell them for
> more money?
The same way car salesmen do it. offer upgrades, expansions, add ons, extras,
customisations to existing LEGO kits. This will put more creativity and design
in the hands of the childeren.
> * What new products would you launch?
A new RCX.
Maybe some episode 3 Technic starwars models to go with episode 1 and 2.
Expansion packs for all lego sets so childeren can put thier orriginallity into
a LEGO produced creation.
> * What should LEGO be doing that it isn’t now?
I think LEGO is doing pretty good. LegoVille, Quatro, Bionicle all are great
lines.
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Message is in Reply To:
 | | Holy Mackerel! LEGO survey...
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| All, I know that some of you have attempted to fill out the survey announced yesterday on LEGOfan.org, only to be turned away with a message about the survey being complete. After some late night phone calls and early morning emails, I've been to (...) (20 years ago, 16-Apr-05, to lugnet.general, lugnet.lego) !!
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