Subject:
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Re: Holy Mackerel! LEGO survey...
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Newsgroups:
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lugnet.lego
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Date:
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Sat, 16 Apr 2005 23:57:25 GMT
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Viewed:
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8435 times
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In lugnet.general, Jake McKee wrote:
**snip**
Since some of these questions weren't asked in the original survey, I'll answer
them here.
>
> * Would you buy LEGO toys for children 0-11? Y/N
YES
> * Why / Why not?
Good for encouraging creativity, fine motor skill development, elementary
engineering skills (design trade-offs, for example). Also, Lego products have
lasting power (not a fad toy)
> * What feature(s) would you add if you were the marketing director of LEGO?
More instructions that encourage the mixing of sets. Example: the 2 xpod
creations in their instruction books. The old Idea Books are also great in this
respect.
> * How would you change existing LEGO products if you wanted to sell them for
> more money?
For MORE money? I'm going to interpret this question as: What will make it
more likely that you'll buy a Lego product at full price? (since few AFOLs buy
sets at full price)
Make the pieces more versatile; specialized large pieces are difficult to use in
creations.
> * What new products would you launch?
Flesh out the world city line. You have police vehicles, but noone to police.
You have fire vehicles, but no buildings to go save. The variety of the
Legoland town line is what made it so great.
An ancient civilization line would be interesting (think Greek, Roman, Egyptian)
A Technic or Model team style steam engine would be really cool. Wouldn't have
to run on the 9V track, so no new wheels would be required. That'd be a LD
exclusive. I think one small ($30-$50) and one large ($75-$100) Model Team type
set a year would be good (especially when the Star Wars UCS line ends).
Idea books. AFOLs aren't likely to buy them, but parents who feel their
children have enough pieces will definitely like them (my parents bought 3 when
I was a kid).
> * What should LEGO be doing that it isn’t now?
Pacing its lines. I like how the new Alpha Team sets were paced; an initial
wave, followed by a few additional sets the following year (so far). The movie
licenses don't allow pacing for those products, but general themes should be
paced to keep the child (and AFOL) interested in that theme for several years.
Themes just don't last like they used to.
I'm not convinced of the need for juniorization. Most 4 year olds should have
the motor skills to work with standard Lego bricks (if not, something is going
wrong with parents these days). The large pieces used in the 4+ / 4 Juniors
lines just aren't needed, and they stifle creativity.
Other than that, I like most of the current changes that Lego is undertaking. I
hope they get in the black soon, so they can start undertaking more of our
(AFOLs) pet projects.
>
> So dangerous questions, to be sure, but the office of the CEO has asked them, so
> you know the responses will be listened to!
>
> Thanks again, everyone. This incredible response has made my week.
>
> Jake
> ---
> Jake McKee
> Community Liaison
> LEGO Community Team
Thanks for listening/reading.
John
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Message is in Reply To:
 | | Holy Mackerel! LEGO survey...
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| All, I know that some of you have attempted to fill out the survey announced yesterday on LEGOfan.org, only to be turned away with a message about the survey being complete. After some late night phone calls and early morning emails, I've been to (...) (20 years ago, 16-Apr-05, to lugnet.general, lugnet.lego) !!
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