Subject:
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Re: Holy Mackerel! LEGO survey...
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Newsgroups:
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lugnet.general, lugnet.lego
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Date:
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Tue, 26 Apr 2005 05:20:14 GMT
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Viewed:
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7201 times
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In lugnet.general, Jake McKee wrote:
> If you're still interested in helping out, my colleague running this data
> collection effort has asked me to post the questions below for feedback. She'll
> manually include this in the results as well. Feel free to answer them in line
> or email them to me.
>
> Thanks so much everyone for showing that the AFOLs are a force to be reckoned
> with!
>
> * Would you buy LEGO toys for children 0-11? Y/N
Yes.
> * Why / Why not?
It's one of the most creative toys on the market ("It's a new toy everyday").
>
> * What feature(s) would you add if you were the marketing director of LEGO?
1)A magazine aimed at AFOLs. I was hoping the current LEGO magazine would
improve with Brickmaster, but each issue seems more anemic than the last.
2)The return of Idea books. It's been years since the last Idea book was offered
and I do miss them. I would actually like to see theme specific Idea books.
Castle or Space or Town Idea books would be great. Even cooler would be if they
included some AFOL designs. Also, Idea books in the past contained sticker
sheets. Imagine say, a Star Wars Idea book with sticker sheets that included
face and torso sticker designs of characters that fans want but aren't likely to
get in sets (Queen Amidala, EPII Padme, Dr. Evazen and Ponda Baba, etc.). Or, a
Harry Potter sticker sheet with face and torso designs for Ravenclaw and
Hufflepuff students.
>
> * How would you change existing LEGO products if you wanted to sell them for
> more money?
More money? MegaBloks is taking a big chunk of your business and you want
to sell sets for more money?
Actually, there is one group of sets that I would be willing to pay more
for - Star Wars Minis. I would pay a few dollars more for them if they
contained:
1)Elements to make a display stand, along with an info sticker (like in the
UCS sets).
2)A minifig that is associated with the vehicle and could be displayed with
the set. For example: Mini AT-AT with Snowtrooper or Mini Slave I with Jango
Fett. This would be a great way to get out minifigs that fans want but may not
get otherwise (Mini Royal Naboo Starship with Queen Amidala, Mini Trade
Federation Starship with Nute Gunray, Mini Sandcrawler with Jawa, etc.)
>
> * What new products would you launch?
1)When Knights Kingdom is done with...a generic Castle theme.
2)For good of ill, licensed products for toy lines are here to stay. You
don't want too much, but some licensing is necessary I think. The Lord of the
Rings would have been a great license. I know, I know, TLC thought is was "too
dark". But, I don't think LotR LEGO sets would have been too dark (and certainly
not as violent looking as the upcoming Dino theme). Most kids who didn't see the
films still knew a great deal about them and I believe most adults wouldn't have
had any qualms about buying LotR sets for their children (not to mention LotR
fans buying sets for themselves and potentially becoming AFOLs in the process).
Another strong license would have been DC Comics. Especially Batman. I
still hold out hope that when the Playalong/Art Asylum license expires, that
LEGO will pick it up.
3)A 'Town and Country' theme. Emergency and Construction themes are fine
but, enough is enough. Lets see some houses and businesses. How about a Zoo
subtheme with new animals in the style of the LEGO horse and crocodile. Let the
Town and Train themes compliment one another.
4)New Duplo themes. The Duplo Castle theme is wonderful. How about a Duplo
Space theme or Duplo Adventurers?
5)Girls minifig themes. I know that TLC has tried minifig themes to appeal
to girls in the past with limited success, but I still think it's possible to
do. Playmobil does it. And while Playmobil and LEGO are two different types of
toy lines, they share many similarities.
Imagine a LEGO theme similar to Playmobils Victorian Dollhouse theme. Each
set in the theme could be a modular room with brickbuilt furniture that could be
all be assembled into a dollhouse (minifighouse?).
>
> * What should LEGO be doing that it isn’t now?
1)Building a LEGO store in the Charlotte, NC area. ;)
2)Selling more 'bulk' brick packs on Shop@Home. I would like to see roof
packs in a variety of colors. Tile packs in more colors also. And i would really
like to be able to buy basic bricks in Dark Tan.
> Thanks again, everyone. This incredible response has made my week.
>
> Jake
Thank you, Jake.
Ken
>
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Message is in Reply To:
 | | Holy Mackerel! LEGO survey...
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| All, I know that some of you have attempted to fill out the survey announced yesterday on LEGOfan.org, only to be turned away with a message about the survey being complete. After some late night phone calls and early morning emails, I've been to (...) (20 years ago, 16-Apr-05, to lugnet.general, lugnet.lego) !!
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