Subject:
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Re: Holy Mackerel! LEGO survey...
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Newsgroups:
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lugnet.general, lugnet.lego
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Date:
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Mon, 18 Apr 2005 00:07:19 GMT
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Viewed:
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7044 times
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In lugnet.general, Jake McKee wrote:
> * Would you buy LEGO toys for children 0-11? Y/N
Yes. I currently buy for a 2 year-old and a 9 year-old (well, a 32 year-old
too, but that wasn't the question)
> * Why / Why not?
It's a great creative toy. You can literally build *anything* with it. I want
my nephew and my daughter to know what it feels like to create and be inventive
instead of being fed information via television and video games. Active play
instead of passive.
> * What feature(s) would you add if you were the marketing director of LEGO?
Like others have said, the Idea Books were awesome. Great way to market your
product and to encourage building ideas. Another thing that a few others have
mentioned is lower priced sets for kids. The company claims to market to kids
of a certain age, but those same kids can't afford the product. I know the
theory is probably that the kids ask their parents to buy the sets, but in a
practical sense, I don't think that works. My daughter would much rather buy a
$10 Polly Pocket set with her allowance each week instead of saving up for a $50
Lego set. She plays with Lego every day, and Polly Pocket every couple of
weeks, but she buys what she can afford.
Which brings up another marketing point. Get the product back on the shelves.
Kids don't usually have credit cards for catalogue and online shopping, so they
aren't going to buy from those channels. As an adult, I'd be more likely to
impulse buy from off the shelf as well (Uh, don't tell my wife that though).
> * How would you change existing LEGO products if you wanted to sell them for
> more money?
Others have mentioned this one too. Sell more product for less money. Not the
other way around. Changing the cover art on the boxes might help though.
Current sets don't look like building toys to me. Then again, I miss the old
yellow boxes (which do seem to be making a comeback, so that's cool).
> * What new products would you launch?
Smaller sets with lower price points. The old space sets that had maybe 20
pieces at most in them were great. I lost tons of allowance money on those
things. It didn't bother me, because I knew when I got them home, I could add
them to my other sets and make bigger sets.
Something for girls would be nice. Clik-Its worked for a (very short) bit, but
when my daughter started finding out that all the sets were pretty much alike,
she lost interest. When she builds with bricks and minifigs though, she always
comes up with something new, and she always has a female minifig in the lead
role.
> * What should LEGO be doing that it isn’t now?
Product placement and advertising. It's rare to see a Lego commercial on
television anymore, and it's getting close to impossible to find any product in
the stores unless you're in a major city. If I didn't receive a Shop At Home
catalogue in the mail, I'm not sure I'd know the company was still in business.
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Message is in Reply To:
 | | Holy Mackerel! LEGO survey...
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| All, I know that some of you have attempted to fill out the survey announced yesterday on LEGOfan.org, only to be turned away with a message about the survey being complete. After some late night phone calls and early morning emails, I've been to (...) (20 years ago, 16-Apr-05, to lugnet.general, lugnet.lego) !!
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