Subject:
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Re: Holy Mackerel! LEGO survey...
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Newsgroups:
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lugnet.general, lugnet.lego
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Date:
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Sun, 17 Apr 2005 06:20:29 GMT
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Viewed:
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2144 times
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In lugnet.general, Jake McKee wrote:
(snip)
>
> * Would you buy LEGO toys for children 0-11? Y/N • Yes
> * Why / Why not? • Kids love LEGO products, even if they don't know it yet.
>
> * What feature(s) would you add if you were the marketing director of LEGO?
A parts list in the set, like some of the Designer sets have.
Instructions for multiple models
Instructions for models combining two or more sets, as was done in early
Technic/Expert Builder sets.
(all possibly available online instead of printed.)
>
> * How would you change existing LEGO products if you wanted to sell them for
> more money?
This just plain misses the point- you don't sell them for more money, you sell
more of them. By making a better, more useful and versatile product, profit will
increase- even if the profit per set doesn't.
>
> * What new products would you launch?
Lots of people are excited about Vikings. I'm enjoying the Desgner series- and
I'll always love Technic.
Personally, I'd love to see more big sculptures targeted at adults, like the
Statue of Liberty or Ollie the Dragon. Maybe famous buildings from the world...
or some 'art' sculptures.
And big parts packs- imagine selling 3450 Statue of Liberty sets, but instead of
Sand Green, it was in some other color. No instructions, minimal printing on the
box, just lots and lots of parts in one color.
>
> * What should LEGO be doing that it isn’t now?
Focusing on what makes LEGO great, not what makes some other product popular for
15 minutes. (and doing the next Mindstorms project)
>
> So dangerous questions, to be sure, but the office of the CEO has asked them, so
> you know the responses will be listened to!
>
> Thanks again, everyone. This incredible response has made my week.
>
> Jake
> ---
> Jake McKee
> Community Liaison
> LEGO Community Team
Thanks Jake!
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Message is in Reply To:
 | | Holy Mackerel! LEGO survey...
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| All, I know that some of you have attempted to fill out the survey announced yesterday on LEGOfan.org, only to be turned away with a message about the survey being complete. After some late night phone calls and early morning emails, I've been to (...) (20 years ago, 16-Apr-05, to lugnet.general, lugnet.lego) !!
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