Subject:
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According to TLC...
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Newsgroups:
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lugnet.lego
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Date:
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Wed, 22 Sep 2004 14:16:16 GMT
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Viewed:
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2969 times
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Jason Spears wrote:
> Could it possibly be that they are putting their advertising dollars where it
> might get the most return? That would seem like normal business procedure to me.
> So if they are spending lots of money on (TV Advertising, Brick Masters, Event
> Kits), it might be because those things help sales. I don't believe for a minute
> that sales in europe are subsizing anything. Also I'd be inclided to think that
> the Brick Masters thing is likely to make lego money rather than cost them. Or
> at least very close to a break even.
Well, have a look at TLCs own findings. The latest annual report from
LEGO - available at http://www.lego.com/info/pdf/uk_report2003_web.pdf -
avoids to give exact numbers, but have a look at the charts:
P.3 Total drop in sales: World 29%, US 35%
P.4 Worldwide distribution of the sales: US ~30%, EU ~60%
P.28 Have a look at the chart for "Net Sales"...
So we have less sales at lower prices on one side of the pond and more
sales at higher prices on the other.
Yours, Christian Treczoks
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Message has 2 Replies:
 | | Re: According to TLC...
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| (...) Are you claiming that the EU is a single market with a single language, a single set of laws, a single set of media networks across all EU members, and a single set of major big box stores with common management? If you are, I believe you (and (...) (20 years ago, 22-Sep-04, to lugnet.lego)
| | | Re: According to TLC...
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| (...) I think one issue is that most Americans are cheapos. How much we've been trained to spend on toys for our kids is (I'd guess) different than in Europe. I dunno how far reaching clone bricks are, but here in the US, there's a lot of (...) (20 years ago, 22-Sep-04, to lugnet.lego)
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Message is in Reply To:
| | Re: LEGO Brick Masters Launches!
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| (...) Could it possibly be that they are putting their advertising dollars where it might get the most return? That would seem like normal business procedure to me. So if they are spending lots of money on (TV Advertising, Brick Masters, Event (...) (20 years ago, 22-Sep-04, to lugnet.lego, FTX)
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