Subject:
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Re: LEGO Brick Masters Launches!
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Newsgroups:
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lugnet.lego
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Date:
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Wed, 22 Sep 2004 12:46:05 GMT
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Viewed:
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3130 times
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In lugnet.lego, Christian Treczoks wrote:
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2. As far as one can derive it from the available information sources,
spending for misc. purposes (TV Advertising, Brick Masters, Event Kits)
is propably way higher in the US than it is in Europe.
So, tell me, what is “Reaping More Money at One End and Spending More
Money on the Other End” other than subsidizing? Or, to return to your
point of view, if the European prices are not “higher” and the US prices
are not “lower”, why do they still differ? And don’t come with the VAT
argument. We don’t have a VAT of 87%...
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Could it possibly be that they are putting their advertising dollars where it
might get the most return? That would seem like normal business procedure to me.
So if they are spending lots of money on (TV Advertising, Brick Masters, Event
Kits), it might be because those things help sales. I don’t believe for a minute
that sales in europe are subsizing anything. Also I’d be inclided to think that
the Brick Masters thing is likely to make lego money rather than cost them. Or
at least very close to a break even.
Jason Spears | BrickCentral
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Message has 1 Reply:
 | | According to TLC...
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| (...) Well, have a look at TLCs own findings. The latest annual report from LEGO - available at (URL) - avoids to give exact numbers, but have a look at the charts: P.3 Total drop in sales: World 29%, US 35% P.4 Worldwide distribution of the sales: (...) (20 years ago, 22-Sep-04, to lugnet.lego)
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Message is in Reply To:
| | Re: LEGO Brick Masters Launches!
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| (...) Yes, partially I _am_ venting about high prices. But even more on the reasons behind them. OK, lets get some facts straight. 1. Almost any LEGO set/Product is typically 20-50% more expensive here in Europe than it is in the US, even after (...) (20 years ago, 22-Sep-04, to lugnet.lego)
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