Subject:
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Re: LEGO Brick Masters Launches!
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Newsgroups:
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lugnet.lego
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Date:
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Wed, 22 Sep 2004 12:19:29 GMT
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Viewed:
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2855 times
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Jake McKee wrote:
> I'm not sure if you're just venting about your "higher" prices, and I'm not sure
> that I'll ever be able to convince you that European prices don't "subsidize"
> "lower" North American prices. Rest assured, however, that that's not the case.
Yes, partially I _am_ venting about high prices. But even more on the
reasons behind them.
OK, lets get some facts straight.
1. Almost any LEGO set/Product is typically 20-50% more expensive here
in Europe than it is in the US, even after subtracting VAT.
2. As far as one can derive it from the available information sources,
spending for misc. purposes (TV Advertising, Brick Masters, Event Kits)
is propably way higher in the US than it is in Europe.
Point one can easily be checked by anyone who can read a catalog and do
some basic math. Point two may be disputed due to the fact that no
precise numbers are available to the public, although is quite
staggering how many projects are US-only, and advertising is relatively
expensive in the US.
So, tell me, what is "Reaping More Money at One End and Spending More
Money on the Other End" other than subsidizing? Or, to return to your
point of view, if the European prices are not "higher" and the US prices
are not "lower", why do they still differ? And don't come with the VAT
argument. We don't have a VAT of 87%...
Yours, Christian Treczoks
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Message has 2 Replies:
 | | Re: LEGO Brick Masters Launches!
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| (...) Could it possibly be that they are putting their advertising dollars where it might get the most return? That would seem like normal business procedure to me. So if they are spending lots of money on (TV Advertising, Brick Masters, Event (...) (20 years ago, 22-Sep-04, to lugnet.lego, FTX)
| | | Re: LEGO Brick Masters Launches!
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| (...) This is largely an apples and oranges comparison. In the world of international commerce the cost of the actual product (the bricks and the box) is likely a very small part of the retail cost. For starters, it is likely that there are three or (...) (20 years ago, 22-Sep-04, to lugnet.lego)
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Message is in Reply To:
| | Re: LEGO Brick Masters Launches!
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| (...) With all due respect, I'm not sure that even have an answer. The idea that we are "over-charging" any one area in order to support any other area of the world is simply not true. That concept is basically simplifying the concepts and issues of (...) (20 years ago, 22-Sep-04, to lugnet.lego)
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