Subject:
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Re: Pokemon blitzes Lego
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Newsgroups:
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lugnet.lego
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Date:
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Wed, 29 Nov 2000 19:51:56 GMT
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Viewed:
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1467 times
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In lugnet.lego, Eric Joslin writes:
> Frankly, blaming their losses on Pokemon seems like a bit of a cop out.
> Pokemon was just as (if not more) popular in 1999 as in 2000, and they managed
> to run a profit that year.
I hate to post me too posts, but ...
Blaming losses on Pokemon may be a good cover for the news and for Joe
Public, but if people inside the company *really* think that Pokemon is at
fault for their sales drop, they need to get sacked. Lego (and the rest of
the toy market mind you) has survived LOTS of fads. Kids ALWAYS are
attracted to them, and end up opting for fad toys. As far as I'm concerned
the Pokemon fad is only a very small chunk of the business they 'might' have
had in its absence.
DaveE
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Message has 2 Replies:
 | | Re: Pokemon blitzes Lego
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| (...) managed (...) have (...) I agree with both of you that Pokemon is probably not the only reason for their losses. But just for your information, Pokemon has been launched in Europe in 2000 and not in 1999. There's a pretty standard calendar for (...) (24 years ago, 30-Nov-00, to lugnet.lego)
| | | Re: Pokemon blitzes Lego
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| (...) I wonder if they would have blamed Furby last year. It may bear seeing how Ritvik's been doing with the Pokemon licence-- I haven't seen that much of the theme stuff out, though, so it's either been going fast or not been produced in all (...) (24 years ago, 30-Nov-00, to lugnet.lego)
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Message is in Reply To:
| | Re: Pokemon blitzes Lego
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| (...) <snip> (...) Frankly, blaming their losses on Pokemon seems like a bit of a cop out. Pokemon was just as (if not more) popular in 1999 as in 2000, and they managed to run a profit that year. Perhaps they need to return to the business plan (...) (24 years ago, 29-Nov-00, to lugnet.lego)
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