Subject:
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Re: Pokemon blitzes Lego
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Newsgroups:
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lugnet.lego
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Date:
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Thu, 30 Nov 2000 14:55:34 GMT
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Viewed:
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1877 times
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"Lorbaat" <eric@nospam.thirteen.net> wrote:
> In lugnet.lego, Mario Ferrari writes:
>
> > I agree with both of you that Pokemon is probably not the only reason for
> > their losses. But just for your information, Pokemon has been launched in
> > Europe in 2000 and not in 1999. There's a pretty standard calendar for
> > licensed products: first launch in the USA, then 4 top 8 months later in • the
> > UK, then on very close dates the other European countries.
>
> D'oh! Of course. I didn't think about the time lapse for things making • their
> way to Europe.
>
> > This applies to
> > everything, from Star Wars to Harry Potter, from ET to the Lord of the
> > Rings.
>
> Ah! LEGO sets aside, the first two Harry Potter novels were released in • the UK
> before even the first one was released in the USA. It was not quite the
> phenomenon it is now at that time.
Sure. They were released in the UK because Mrs. Rowling is from the UK. But
the things will go different for the movie and the licensed merchandising.
>
> > The company I work
> > for produces trading cards and collectible stickers for many publisher
> > including the Topps/Merlin group, who released the Pokemon cards and
> > stickers.
>
> Are you producing the cards for the card game? Or just collectable cards? • My
> impression was that in the USA, it was the game cards that really took a • huge
> market share. In college I played Magic: the Gathering, so I was • interested to
> see a similar game for younger children.
In Europe it was the collectible stickers that took the huge of the market,
that kind of collectible stickers that the kids stick to a dedicated album,
like the EP 1 Star Wars ones I gave you a year ago. To give you an idea of
the figures, we are talking of more than 500 million packets with 6 stickers
inside each, in about six months :-)
We produced for Topps also the collectible cards (just for the European
market), that performed very well but not even comparably with the stickers.
I believe the game cards are published by Wizards of the Coast, they maybe
started slowlier than the collectible ones but I guess have a longer life on
the market.
Ciao
Mario
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Message is in Reply To:
 | | Re: Pokemon blitzes Lego
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| (...) D'oh! Of course. I didn't think about the time lapse for things making their way to Europe. (...) Ah! LEGO sets aside, the first two Harry Potter novels were released in the UK before even the first one was released in the USA. It was not (...) (24 years ago, 30-Nov-00, to lugnet.lego)
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