Subject:
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Re: Pokemon blitzes Lego
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Newsgroups:
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lugnet.lego
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Date:
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Wed, 29 Nov 2000 19:09:39 GMT
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Viewed:
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1402 times
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In lugnet.lego, Indranil Basak writes:
> The Pokemon-craze that has
> swept the minds of children across the world has left little room for
> traditional toys like Lego.
<snip>
> Lego has warned that it will run up record losses this year - in the range
> of 300m to 500m Danish kroner, a deep plunge from the 516m kroner ($60m,
> £42m) surplus of 1999.
Frankly, blaming their losses on Pokemon seems like a bit of a cop out.
Pokemon was just as (if not more) popular in 1999 as in 2000, and they managed
to run a profit that year.
Perhaps they need to return to the business plan they adopted after the losses
of 1998. I wouldn't be too surprised to find out that after making a profit in
1999, some parts of the business went back to "business as usual", and that
resulted in further losses.
Of course, it's easy for me to say that as an armchair quarterback (or CEO, if
you prefer).
eric
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Message has 1 Reply:
 | | Re: Pokemon blitzes Lego
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| (...) I hate to post me too posts, but ... Blaming losses on Pokemon may be a good cover for the news and for Joe Public, but if people inside the company *really* think that Pokemon is at fault for their sales drop, they need to get sacked. Lego (...) (24 years ago, 29-Nov-00, to lugnet.lego)
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Message is in Reply To:
| | Pokemon blitzes Lego
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| This is the latest from BBC. Wednesday, 29 November, 2000, 13:46 GMT Lego is in trouble, and it is Pokemon's fault, according to Eva Lykkegaard, head of information at the Danish toy maker. The Pokemon-craze that has swept the minds of children (...) (24 years ago, 29-Nov-00, to lugnet.lego)
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