Subject:
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Re: Pokemon blitzes Lego
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Newsgroups:
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lugnet.lego
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Date:
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Wed, 29 Nov 2000 17:52:05 GMT
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Viewed:
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1546 times
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In lugnet.lego, Indranil Basak writes:
> This is the latest from BBC.
>
> Wednesday, 29 November, 2000, 13:46 GMT
>
> Lego is in trouble, and it is Pokemon's fault, according to Eva Lykkegaard,
> head of information at the Danish toy maker. The Pokemon-craze that has
> swept the minds of children across the world has left little room for
> traditional toys like Lego.
>
> Even Lego's Star Wars toys failed to compete.
>
> "It is clear that there has not been so much money [left] for us when
> Pokemon has been the really big number," said Mrs Lykkegaard in an interview
> with a Danish newspaper.
>
> Lego has warned that it will run up record losses this year - in the range
> of 300m to 500m Danish kroner, a deep plunge from the 516m kroner ($60m,
> £42m) surplus of 1999.
>
> Complete article at:
>
> http://news.bbc.co.uk/hi/english/business/newsid_1046000/1046570.stm
Standby for the Yellow LEGO Pikachu Set #???
-Jon
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Message has 1 Reply:
Message is in Reply To:
 | | Pokemon blitzes Lego
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| This is the latest from BBC. Wednesday, 29 November, 2000, 13:46 GMT Lego is in trouble, and it is Pokemon's fault, according to Eva Lykkegaard, head of information at the Danish toy maker. The Pokemon-craze that has swept the minds of children (...) (24 years ago, 29-Nov-00, to lugnet.lego)
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