Subject:
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Pokemon blitzes Lego
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Newsgroups:
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lugnet.lego
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Date:
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Wed, 29 Nov 2000 17:08:52 GMT
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Viewed:
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1296 times
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This is the latest from BBC.
Wednesday, 29 November, 2000, 13:46 GMT
Lego is in trouble, and it is Pokemon's fault, according to Eva Lykkegaard,
head of information at the Danish toy maker. The Pokemon-craze that has
swept the minds of children across the world has left little room for
traditional toys like Lego.
Even Lego's Star Wars toys failed to compete.
"It is clear that there has not been so much money [left] for us when
Pokemon has been the really big number," said Mrs Lykkegaard in an interview
with a Danish newspaper.
Lego has warned that it will run up record losses this year - in the range
of 300m to 500m Danish kroner, a deep plunge from the 516m kroner ($60m,
£42m) surplus of 1999.
Complete article at:
http://news.bbc.co.uk/hi/english/business/newsid_1046000/1046570.stm
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Message has 3 Replies:
 | | Re: Pokemon blitzes Lego
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| (...) Sounds like TLC needs a Lego cartoon or stop motion movie to boost sales. Some of the stuff they have been doing lately seems to be leaning that way. Steve Martin (24 years ago, 29-Nov-00, to lugnet.lego)
| | | Re: Pokemon blitzes Lego
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| (...) <snip> (...) Frankly, blaming their losses on Pokemon seems like a bit of a cop out. Pokemon was just as (if not more) popular in 1999 as in 2000, and they managed to run a profit that year. Perhaps they need to return to the business plan (...) (24 years ago, 29-Nov-00, to lugnet.lego)
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