Subject:
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Re: TLG 1998 Annual Report
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Newsgroups:
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lugnet.general
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Date:
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Mon, 21 Jun 1999 20:57:23 GMT
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Viewed:
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702 times
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On Mon, 21 Jun 1999 19:03:02 GMT, Scott Edward Sanburn
<ssanburn@aeieng.com> wrote:
> Steve Bliss wrote:
>
> > Maybe it's a communication disconnect:
> >
> > Market Researcher says: "Kids are frustrated with advanced models"
> > (hidden meaning, not clearly stated: "let's make general sets")
> > Product Developer hears: "We need simpler models"
> > Result: Town, Jr.
> >
> > Steve
>
> Yes, probably. I guess it would not be as bad if they provided a better, (I.E.
> More advanced) Town sets, or General sets. They don't, and all of the other
> themes are becoming that as well. It is horrible, I cannot comprehend TLG
> planning or thinking on this issue. Even Technic is undergoing this
> transformation. I like the continuation of getting computer programs into the
> picture, but sacrificing age-old wisdom and quality of their other product lines
> is not, in my estimation, a wise business move.
I agree with what you say. I hate to see TLG sacrifice advanced sets,
because some (even most) kids don't like them. If kids need simpler sets,
make some of each. On model sets, replace (or enhance) the age range
indicator with a "challenge level" scale.
But nearly everything TLG is changing seems to indicate how they are trying
to cater to the short-attention-span-theater. The ongoing juniorization of
all lines and multiple boxes in large sets are two changes which spring to
mind. At least with Technic, it can be billed as a style change as much as
a simplization.
Steve
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Message is in Reply To:
 | | Re: TLG 1998 Annual Report
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| (...) Yes, probably. I guess it would not be as bad if they provided a better, (I.E. More advanced) Town sets, or General sets. They don't, and all of the other themes are becoming that as well. It is horrible, I cannot comprehend TLG planning or (...) (25 years ago, 21-Jun-99, to lugnet.general)
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