Subject:
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Re: TLG 1998 Annual Report
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Newsgroups:
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lugnet.general
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Date:
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Mon, 21 Jun 1999 19:03:02 GMT
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Viewed:
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674 times
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Steve Bliss wrote:
> Maybe it's a communication disconnect:
>
> Market Researcher says: "Kids are frustrated with advanced models"
> (hidden meaning, not clearly stated: "let's make general sets")
> Product Developer hears: "We need simpler models"
> Result: Town, Jr.
>
> Steve
Yes, probably. I guess it would not be as bad if they provided a better, (I.E.
More advanced) Town sets, or General sets. They don't, and all of the other
themes are becoming that as well. It is horrible, I cannot comprehend TLG
planning or thinking on this issue. Even Technic is undergoing this
transformation. I like the continuation of getting computer programs into the
picture, but sacrificing age-old wisdom and quality of their other product lines
is not, in my estimation, a wise business move.
I keep referring back to the Best Lock lines, they have some really neat
military and town sets, which, if Lego where doing it, would be great models and
pieces. Town Junior sets will not produce a long term relationship with their
customers, Star Wars will. Great sets, a great selection of parts to begin the
creative process, and value. That is what made TLG, and if they are not careful,
will lose their base to a superior product that continues this trend.
Scott Sanburn
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Message has 1 Reply:
 | | Re: TLG 1998 Annual Report
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| (...) I agree with what you say. I hate to see TLG sacrifice advanced sets, because some (even most) kids don't like them. If kids need simpler sets, make some of each. On model sets, replace (or enhance) the age range indicator with a "challenge (...) (25 years ago, 21-Jun-99, to lugnet.general)
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Message is in Reply To:
| | Re: TLG 1998 Annual Report
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| (...) Maybe it's a communication disconnect: Market Researcher says: "Kids are frustrated with advanced models" (hidden meaning, not clearly stated: "let's make general sets") Product Developer hears: "We need simpler models" Result: Town, Jr. Steve (25 years ago, 21-Jun-99, to lugnet.general)
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