Subject:
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Re: Lego and Disney, a continued future?
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Newsgroups:
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lugnet.general
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Date:
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Sat, 8 Jun 2002 02:47:15 GMT
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Viewed:
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853 times
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In lugnet.general, Todd Thuma writes:
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> First, the Disney toy monorail SUCKS!
well, it doesn't suck...it's not as good as it could be.:)
> It's clear though that Disney is open to the posibility of features of the park being modeled in toy stature. By the way, a little know secret about Disney is that few products/souveniers are conceived by Disney groups. Companies approach Disney with ideas and lobby for licensing agreements and Disney sells them. Some are exclusive to the parks where an unbelievable number are sold (some toys on American toys shelves sold all over the country do not do as well as the limited distribution of just two locations in the US, Anaheim and Orlando). [Personal research at a University Library].
About 80-90% true. There are many licenses that are used (plush by Applause
comes to mind, for example) for Disney Merchandise that is generally
distributed.
The park exclusive stuff is actually done by the Disney Design Group,
located at Disney-MGM (off-park limits, 4th floor Animation Building) That
explains why the park-exclusive products don't have any toy company logos on
them at this time. That will change very soon when the Once Upon a Toy shop
opens up at Orlando...Hasbro will be doing theme park exclusive toys there.
Disney Design Group also does design for pins and whatever is needed at the
theme parks.
> Second, I don't understand how setting up a marketing agreement between Disney and Lego would stiffle children's imaginations. I am afraid you never got me on you wavelength about this arguement. Maybe the issue is that LEGO Group's recent licensing agreements are what is reducing the imagination potential. Star Wars, Harry Potter, and now the NBA (with the yellow minifig heads) might be what you suggesting is setting up the limitations? I might be able to see that point, but I don't see how a child's imagination would be stiffled by having all of the characters of Harry Potter and all of the scenes, which previously only existed in the stories of a book, limit the potential of the child to expand their imagination of Harry Potter "play."
>
> I know I for one will buy the NBA sets hoping that they make a Magic Johnson, Michael Jordon, Larry Bird, Doctor J, Shack, and other famous players to create the "Match of the Century". My imagination will only be enhanced by trying to imagine a Larry Bird and Michael Jordon going to the paint against each other, each with yellow mini-fig heads. ;-)
I'm thinking of Larry Bird and...Yoda!
Joe Meno
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Message has 1 Reply:
 | | Re: Lego and Disney, a continued future?
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| (...) Agreed, an over-reaction on my part, but what potential. (...) A former employee and an insider both told me that staff was down considerably and what mostly remains are people that oversee the independent contractors Disney highers to do the (...) (22 years ago, 10-Jun-02, to lugnet.general)
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Message is in Reply To:
| | Re: Lego and Disney, a continued future?
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| Ahui makes some good and persuasive points, but I have a few counter arguements. First, the Disney toy monorail SUCKS! It's clear though that Disney is open to the posibility of features of the park being modeled in toy stature. By the way, a little (...) (22 years ago, 5-Jun-02, to lugnet.general)
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