Subject:
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Lego and Disney, a continued future?
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Newsgroups:
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lugnet.general
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Date:
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Fri, 31 May 2002 18:01:09 GMT
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Viewed:
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617 times
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Deidre posted to Duplo an interesting observation about Lego and Disney I am
certain a lot of people missed and failed to pick up on.
http://news.lugnet.com/duplo/?n=530
This got me to thinking and I hadn't slacked off at work nearly enough so I
thought I would post these ideas about where Lego and Disney could further
their partnership.
First, make some sculptures out of Disney Characters. I know this might be a
tough battle with the Disny folks, but there are enourmous collectors of Disney
stuff that wouldn't hesitate to purchase a Lego Scuplture in the shape of a
Mickey, Minnie, or Donald Duck. Lego says that want to bring people to Lego
that haven't been there before and trust me this will do it. It will also be
successful globally.
Second, what about a town system around the Disney parks? There has got to be
dozens and dozens of structures and themes that can be utilized to develop
Disney themed Lego Town sets. Imagine a technic Epcot Sphere and basic brick
sets for the different International areas of Epcot. The science and
technology area would provide a great opportunity for a DACTA tie in that
already exists at Epcot.
As for the Disney World or Disney Land, you have the train that encircles both
parks that could be modeled as a set. The western, future, past, etc. areas are
perfect for expanding upon the themes that have already been done in some form.
Even the monorail could be modeled to develop a new monorail set using a new
track and motor (one that could be developed for years to come). I think you
might even be able to use one of the Technic or Mindstorms motors with an
adapted train track (move the two rails close together). The train wheels could
be used just narrowed or singled up on a center mount or possible faced two
wheels onto one that would ride in the center of the narrowed train rails. In
the end you would be using the same components as the train system. (You might
even bring back the center rail from the old 12 volt series to work somehow on
this new monorail) All of these, of course, are simple ideas offered freely in
the hopes that something can be made of it.
Third, Tinker Bell's Castle! Where are the marketing people? Has this idea been
so obvious its been missed, or is Disney so protective of thier symbol that it
can't be modeled. Believe me, a tastefully done set with a Disney group of
charaters would sell like hot cakes.
Fourth, Studios Sets and Disney/MGM Studio Park, I see the connection! You
could have a Jim Henson Muppet set and a Star Wars Movie Making Set. I really
don't see a problem here.
Fifth, the expansion of Disney with parks in Japan and France, and possibly
elsewhere, there seems to me to be a natural connection between Lego/Disney
Park sets and International distribution. I realize Lego has few sets that are
available in only one continent any more, so it seems like any set that can
reproduce common elements of Disney Parks would make for great town sets.
Anyway, that's my ideas. I'd better get back to work now.
Todd
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Message has 3 Replies:
 | | Re: Lego and Disney, a continued future?
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| Hum... Hum... Hum... Does this not go against the core idea of 'lego imagination'? Sure all the products described below would be great for both disney and lego fans but does that NOT defeat the purpose of having a cild imagaine and build his own (...) (22 years ago, 31-May-02, to lugnet.general)
| | | Re: Lego and Disney, a continued future?
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| (...) I was wondering about that myself. (...) This, I would think, would be a pretty easy sell, especially at the Imagination Centers at the Downtown Disneys in California and Florida. Although there might be a question of sizes: An Ultimate Donald (...) (22 years ago, 31-May-02, to lugnet.general)
| | | Re: Lego and Disney, a continued future?
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| (...) I like your all of your ideas. Crossing themes and spanning time periods gives free reign to imagination. one small note... in the parks the castles are either Sleeping Beauty [California & Paris] or Cinderella [Florida & Tokyo] I would indeed (...) (22 years ago, 1-Jun-02, to lugnet.general)
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