Subject:
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Re: Lego and Disney, a continued future?
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Newsgroups:
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lugnet.general
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Date:
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Fri, 31 May 2002 21:33:28 GMT
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Viewed:
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1351 times
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In lugnet.general, Todd Thuma writes:
> Deidre posted to Duplo an interesting observation about Lego and Disney I am
> certain a lot of people missed and failed to pick up on.
>
> http://news.lugnet.com/duplo/?n=530
I was wondering about that myself.
>
> First, make some sculptures out of Disney Characters. I know this might be a
> tough battle with the Disny folks, but there are enourmous collectors of Disney
> stuff that wouldn't hesitate to purchase a Lego Scuplture in the shape of a
> Mickey, Minnie, or Donald Duck. Lego says that want to bring people to Lego
> that haven't been there before and trust me this will do it. It will also be
> successful globally.
This, I would think, would be a pretty easy sell, especially at the Imagination
Centers at the Downtown Disneys in California and Florida. Although there might
be a question of sizes: An Ultimate Donald for $150 would be a questionable
buy, but a minisculpture for about $20 would be ideal.
>
> Second, what about a town system around the Disney parks? There has got to be
> dozens and dozens of structures and themes that can be utilized to develop
> Disney themed Lego Town sets. Imagine a technic Epcot Sphere and basic brick
> sets for the different International areas of Epcot. The science and
> technology area would provide a great opportunity for a DACTA tie in that
> already exists at Epcot.
You would think...
> As for the Disney World or Disney Land, you have the train that encircles both
> parks that could be modeled as a set. The western, future, past, etc. areas are
> perfect for expanding upon the themes that have already been done in some form.
> Even the monorail could be modeled to develop a new monorail set using a new
> track and motor (one that could be developed for years to come). I think you
> might even be able to use one of the Technic or Mindstorms motors with an
> adapted train track (move the two rails close together). The train wheels could
> be used just narrowed or singled up on a center mount or possible faced two
> wheels onto one that would ride in the center of the narrowed train rails. In
> the end you would be using the same components as the train system. (You might
> even bring back the center rail from the old 12 volt series to work somehow on
> this new monorail) All of these, of course, are simple ideas offered freely in
> the hopes that something can be made of it.
Many moons ago, there was a set that was sold by Sears...not Lego, but a
knockoff. you can findit on ebay once in a while.
> Third, Tinker Bell's Castle! Where are the marketing people? Has this idea been
> so obvious its been missed, or is Disney so protective of thier symbol that it
> can't be modeled. Believe me, a tastefully done set with a Disney group of
> charaters would sell like hot cakes.
Um, unfortunately, yes. Either that or the retail price would be really high.
> Fourth, Studios Sets and Disney/MGM Studio Park, I see the connection! You
> could have a Jim Henson Muppet set and a Star Wars Movie Making Set. I really
> don't see a problem here.
Me neither. I like those ideas...especially the Star Wars Studio
>
> Fifth, the expansion of Disney with parks in Japan and France, and possibly
> elsewhere, there seems to me to be a natural connection between Lego/Disney
> Park sets and International distribution. I realize Lego has few sets that are
> available in only one continent any more, so it seems like any set that can
> reproduce common elements of Disney Parks would make for great town sets.
The Japanese parks do have building blocks (Lego knockoffs), and I have a few
of the sets(5 from Tokyo Disneyland, and 3 from DisneySea, looking for the
Tokyo Disneyland version of Cinderella Castle-went for over $40 on ebay a year
or so ago). They are pricey, but cute. And the Mickey and Donald that are in
these sets are true minifig size...sorta:)
> Anyway, that's my ideas. I'd better get back to work now.
Good ideas.
I think that things cooled down between Disney and Lego. Sales weren't as big
as they could have been (HIGH prices will slow down a product), so things sorta
stopped.
>
> Todd
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Message is in Reply To:
 | | Lego and Disney, a continued future?
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| Deidre posted to Duplo an interesting observation about Lego and Disney I am certain a lot of people missed and failed to pick up on. (URL) got me to thinking and I hadn't slacked off at work nearly enough so I thought I would post these ideas about (...) (22 years ago, 31-May-02, to lugnet.general)
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