Subject:
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Re: My first visit to LIC
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Newsgroups:
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lugnet.general
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Date:
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Wed, 9 May 2001 18:39:51 GMT
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Viewed:
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648 times
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> Speaking as a former LIC employee (at the Mall of America store) the way it
> was described to us is that the LIC is NOT trying to "compete" with other
> retailers (Target, Wal-Mart, Toys 'r' Us, etc...) Those companies sell more
> LEGO product in a week than all the LICs might sell in a year.
> JohnG, GMLTC
While I understand that point of view I reject the argument because Lego
competes against the other outlets via the web and its catalog. They also
until recently offered special discounts in the form of free shipping and
occasionally sell discounted closeout product. Those incentives don't
necessarily make S@H a more attractive place to shop than TRU or anyone else
but they are decisions made to increase competitiveness. Essentially I would
like the LIC stores to rise to the level of S@H. I bought the dinosaur sets
today on the phone, whereas the LIC assistant manager hadn't even heard of
them yet. Because there are so few LIC's it wouldn't take much merchandise
to offer a token presence of rare or new sets. It wouldn't take much of a
discount to feel like I was shopping at a privileged source. And because the
shops are so rare, there is no chance of them seriously biting into the
money I give to any other outlet.
Again, I love the fact that LICs exist, I am just noting how far they fall
away from my ideal LEGO wonderland.
Jonathan
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Message has 2 Replies:
 | | Re: My first visit to LIC
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| (...) This is common channel management. You don't compete against your main channel which for LEGO is retail stores. Their direct pricing via S@H and LICs for current product is at least MSRP. Stuff available via S@H, LICs and the Outlet stores are (...) (23 years ago, 9-May-01, to lugnet.general)
| | | Re: My first visit to LIC
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| In lugnet.general, Jonathan Lill writes: <snip> (...) I can totally agree with this. When I first started at the Mall of America LEGO Imagination Center in August of 1992, it was the greatest place in the world to me. I just worked there part time, (...) (23 years ago, 9-May-01, to lugnet.general, lugnet.dear-lego)
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Message is in Reply To:
| | Re: My first visit to LIC
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| (...) Speaking as a former LIC employee (at the Mall of America store) the way it was described to us is that the LIC is NOT trying to "compete" with other retailers (Target, Wal-Mart, Toys 'r' Us, etc...) Those companies sell more LEGO product in a (...) (23 years ago, 8-May-01, to lugnet.general)
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