Subject:
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Re: My first visit to LIC
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Newsgroups:
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lugnet.general
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Date:
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Tue, 8 May 2001 20:19:26 GMT
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Viewed:
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754 times
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In lugnet.general, Jonathan Lill writes:
> I have an idealized version of the Lego store in my head that is perhaps
> unrealistic but possible. It has features that the LIC does not have:
>
> -It would have a slight discount on prices since it is bypassing normal
> distribution paths and thus eliminating third party costs
Speaking as a former LIC employee (at the Mall of America store) the way it
was described to us is that the LIC is NOT trying to "compete" with other
retailers (Target, Wal-Mart, Toys 'r' Us, etc...) Those companies sell more
LEGO product in a week than all the LICs might sell in a year. I used to
tell people "I don't care *where* you buy LEGO toys, just that you buy
them!" I'd also tell them that the LIC was "one big advertisement", and the
place you would want to go if you had questions on the product, because we
had a great bunch of employees who would gladly answer any questions.
Sigh - those were the days...
JohnG, GMLTC
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Message has 1 Reply:
 | | Re: My first visit to LIC
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| (...) While I understand that point of view I reject the argument because Lego competes against the other outlets via the web and its catalog. They also until recently offered special discounts in the form of free shipping and occasionally sell (...) (23 years ago, 9-May-01, to lugnet.general)
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Message is in Reply To:
| | My first visit to LIC
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| I went down to Walt Disney World this past week with my wife's family and didn't even realize until I saw it that the Imagination center was a part of Downtown Disney. I visited the Lego store (is it an Imagination Center?) in downtown Chicago and (...) (23 years ago, 8-May-01, to lugnet.general)
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