Subject:
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Re: Will Kjeld sell? was[Re: LEGO Company announces poor performance in year 2000]
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Newsgroups:
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lugnet.general
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Date:
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Mon, 5 Mar 2001 21:39:23 GMT
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Viewed:
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645 times
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In lugnet.general, Will Hess writes:
> > And I really can not see why the Danish authorities
> > should want the LEGO group to stay owned by the same
> > family forever.
>
> I believe the threat here is that potential buyers would eventually move
> operations (and their tax dollars) out of Denmark while the family wouldn't.
Least we forget that TLC just moved some of the manufacturing operations to
another European country (Slovakia or the Czech Republic ?). This was mentioned
about the same time as the announcement of the changes at Enfield, CT. The
reason cited was lower operating costs.
The more appropriate question might be: what changes are necessary to make TLC
profitable again. I don't see any room to raise prices. Lego may be the premier
brand of construction toy, but that doesn't give them a license to loose money.
Ray
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