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 General / 19887
19886  |  19888
Subject: 
Re: Lego becoming a household name?
Newsgroups: 
lugnet.general
Date: 
Thu, 13 Jul 2000 13:29:20 GMT
Viewed: 
679 times
  
In lugnet.general, Jamie Obrien writes:
Most people I know know "Lego", but associate with something which is
not "Lego" for me. The general conception of Lego in the Market needs
to be redirected abit (I need a new one too) so that it's not
universally targeted at specific ages. Licences will attract, but will
they hold.

Many people know the name 'Lego', but they apply it to any kind of Lego-like
blocks such as Mega Bloks, Tyco, etc.



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