Subject:
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Re: Lego becoming a household name?
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Newsgroups:
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lugnet.general
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Date:
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Thu, 13 Jul 2000 00:13:13 GMT
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Viewed:
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748 times
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In lugnet.general, Matthew Miller writes:
> What message are you all referring to? The only thing close I can find is
> <http://www.lugnet.com/general/?n=11596>, where Brad says
>
> In creating this new enterprise [LEGO Direct] for the company, we take
> one more step towards reaching our strategic intent: we want to be the
> strongest brand in the world amongst families by the year 2005.
>
>
> That's a bit more than "merely" becoming a household name.... But either
> way, I think Eric is right in that it sounds more like marketingspeak than
> actual content.
Yes that's the message I was referring to! "The strongest brand" is quite a
lofty goal, in my opinion. But with TLC's recent marketing strategies/moves,
it's only a matter of time. :)
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Message is in Reply To:
 | | Re: Lego becoming a household name?
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| (...) What message are you all referring to? The only thing close I can find is (URL), where Brad says In creating this new enterprise [LEGO Direct] for the company, we take one more step towards reaching our strategic intent: we want to be the (...) (24 years ago, 12-Jul-00, to lugnet.general)
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