Subject:
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Re: Lego becoming a household name?
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Newsgroups:
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lugnet.general
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Date:
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Wed, 12 Jul 2000 19:35:36 GMT
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Reply-To:
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mattdm@(Spamless)mattdm.org
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Viewed:
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1019 times
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Lorbaat <eric@nospam.thirteen.net> wrote:
> Same here, really. I always wondered about Brad's statement to that
> effect- it sounded more like saying something for the sake of having
> something to say than anything else.
What message are you all referring to? The only thing close I can find is
<http://www.lugnet.com/general/?n=11596>, where Brad says
In creating this new enterprise [LEGO Direct] for the company, we take
one more step towards reaching our strategic intent: we want to be the
strongest brand in the world amongst families by the year 2005.
That's a bit more than "merely" becoming a household name.... But either
way, I think Eric is right in that it sounds more like marketingspeak than
actual content.
--
Matthew Miller ---> mattdm@mattdm.org
Quotes 'R' Us ---> http://quotes-r-us.org/
Boston University Linux ---> http://linux.bu.edu/
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Message has 2 Replies:
 | | Re: Lego becoming a household name?
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| (...) Gak. You might have caught me out, there- I remember hearing something similar to "We want to be a household name" and thinking that it was already true. It may well have been that he said: (...) and I thought that they already were the (...) (25 years ago, 12-Jul-00, to lugnet.general)
| | | Re: Lego becoming a household name?
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| (...) Yes that's the message I was referring to! "The strongest brand" is quite a lofty goal, in my opinion. But with TLC's recent marketing strategies/moves, it's only a matter of time. :) (25 years ago, 13-Jul-00, to lugnet.general)
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Message is in Reply To:
| | Re: Lego becoming a household name?
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| (...) Same here, really. I always wondered about Brad's statement to that effect- it sounded more like saying something for the sake of having something to say than anything else. eric (25 years ago, 12-Jul-00, to lugnet.general)
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