Subject:
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Re: Lego becoming a household name?
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Newsgroups:
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lugnet.general
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Date:
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Wed, 12 Jul 2000 19:42:58 GMT
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Viewed:
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710 times
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In lugnet.general, Matthew Miller writes:
> Lorbaat <eric@nospam.thirteen.net> wrote:
> > Same here, really. I always wondered about Brad's statement to that
> > effect- it sounded more like saying something for the sake of having
> > something to say than anything else.
>
> What message are you all referring to?
Gak. You might have caught me out, there- I remember hearing something similar
to "We want to be a household name" and thinking that it was already true. It
may well have been that he said:
> The only thing close I can find is
> <http://www.lugnet.com/general/?n=11596>, where Brad says
>
> In creating this new enterprise [LEGO Direct] for the company, we take
> one more step towards reaching our strategic intent: we want to be the
> strongest brand in the world amongst families by the year 2005.
and I thought that they already were the strongest brand [of building bricks].
It may well also mean that I was assuming something about what Brad said, but
given that he didn't say "Strongest construction toy brand" or even "strongest
toy brand", and I doubt he meant literally the *strongest brand in the world*
(a quite lofty goal) I might have been guilty of filling in for him.
> That's a bit more than "merely" becoming a household name.... But either
> way, I think Eric is right in that it sounds more like marketingspeak than
> actual content.
Yah, either way I feel like it's an obvious desire of any mass-market consumer
company, and can really go without saying as a goal.
eric
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Message has 1 Reply:
 | | More on Lego becoming a household name? Brand
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| To complement this string, the latest press releases from the LEGO Company state... "...By the year 2005, the company wants the LEGO brand to be the strongest in the world among families with children." This should indeed be an achievable goal, as (...) (24 years ago, 12-Jul-00, to lugnet.general)
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Message is in Reply To:
| | Re: Lego becoming a household name?
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| (...) What message are you all referring to? The only thing close I can find is (URL), where Brad says In creating this new enterprise [LEGO Direct] for the company, we take one more step towards reaching our strategic intent: we want to be the (...) (24 years ago, 12-Jul-00, to lugnet.general)
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