Subject:
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RE: LEGO-Galidor Perspective In L.A. Times Article
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Newsgroups:
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lugnet.dear-lego
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Date:
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Wed, 13 Feb 2002 18:00:26 GMT
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Reply-To:
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<marco@soporcel&spamless&.pt>
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I just wanted to add my voice to this.
Is there a proper official way to register these complaints/opinions ?
Is there a suggestions@lego.com ou complaints@lego.com ?
It looks like The LEGO Company (except LEGO-Direct!) is living in a dream
world on it's own and can't understand what was the purpose of LEGO in the
first place.
LEGO *SHOULD* continue to provide sets that compliment and expand older sets
that customers have.
Can anyone at TLC explain to me why should anyone's LEGOland/city/town STOP
growing and evolving because there are no more interesting sets to add to it
nor sets that provide enough good parts for it ?
I can integrate very well Town/City with Boats, Planes, Trains and Space and
even Ninjas, Pirates and Castles (it can be a diferent LEGOcountry with a
medieval lifestyle or can be used as monuments or LEGOmovie setups)
All of these can be used in the same er... play-session (?) with relative
logic in it.
Even those little mars-mini-figs can have a go at being the LEGO E.T.'s,
integrating very well in the Space theme.
Now... JackStone and the new alikes ? bah. ...
TLC should never forget that LEGO is about *BUILDING* !!!
Making all kind of Buildings, Roads, Towns and Land/(under)Water/Air/Space
Vehicles !
It's about making contraptions (Technic/Mindstorms) that really work and do
something. Talk about a 3D development system... LEGO is it.
I miss the days when I, as a kid, saved my money to buy a LEGO Snack-Bar
set, or more road plates to extend my LEGOlandia, or build a bigger sea
port, or construct a Cinema, more Warehouses, more trucks, a school, a
bigger airport, a new spaceship to be launched at the existing LASA
compound, and a new island for the new pirates ship...
I repeat: it's all about BRICKS!!!BRICKS!!!BRICKS!!!
2x8, 2x6, 2x4, 2x2, 1x1, 1x2, 1x3, 1x4, 1x6, 1x8, 1x10 BRICKS!!!
(and MINI-FIGs and Windows, and Doors, and Plates, and Wheels, and mini-figs
accessories, and out-door accessories like flowers and trees, etc...)
oh well...
mc.
> Tim Courtney wrote in message lugnet.dear-lego@lugnet.com
>
> "Ben Roller" <lugnews@rollerfamily.net> wrote in message
> news:GrH7ot.Kx9@lugnet.com...
> > In lugnet.mediawatch, Matthew Gerber writes:
> > > http://www.latimes.com/business/la-000010593feb11.story
> > >
> > > Some relevant quotes:
> > >
> > > "We're redefining Lego," said Andrew Black, president of • the company's
> > > Americas division. "It's not just about bricks. It's about • learning and
> > > different ways of using your mind."
> >
> > Dear Lego,
> >
> > Please fire this guy and hire someone who realizes that • these kinds of
> > products (Bionicle, Racers, Galidor, even the Throwbots) • are the wrong
> > direction for your company. You make great contruction • toys and the best
> > bricks around but frankly you do a terrible job at action figures.
>
> Hey Ben -
> I could not agree more with the things you say here. This is sad.
>
> I guess this is what you can expect from a former Nike
> executive. Next up, LEGO
> Sweatshops.
>
> This product is an insult to kids who want to play with LEGO
> bricks, and an
> insult to the parents who go looking for the bricks and can't
> find them in
> stores - a la Mike Petrucelli.
>
> > I've seen countless store shelves FULL of these things at • 50% or more
> > markdown because the stores just can't sell them. We don't • want them and
> > the other companies make much better action figures anyway. • You make the
> > best contruction toys and especially bricks, but I'm seeing • less and less
> > shelf space at my stores dedicated to these excellent products.
>
> Whenever I go to the LEGO store downtown Chicago, the Jack
> Stone is at the front
> and stocked FULL. NEVER do I see JS sets off of the shelves.
> But, they're
> proudly displaying it like its the coolest thing going.
> Where do they put the
> Metroliner and the Statue of Liberty and the retail train
> assortment? At the
> back.
>
> > Your company has always been about learning and creative • play. This new
> > direction that you've taken seems to me to be less about inspiring
> > creativity and more about cashing in on the creativity of others.
>
> Also, the bricks grow with the kid, ALL through their
> development. From
> kindergarten age when kids start playing with System bricks
> (after having duplo
> before) all the way through the High School science project.
> The SAME bricks.
>
> Galidor might have an ohh...2-3 year window the kids are
> interested in them for?
> And maybe a 6 month window before the kids break the darn
> things. Galidor is
> NOT a timeless toy, it is a FAD toy. LEGO was at one point
> in time about
> timeless toys. It makes me very sad and angry they aren't anymore.
>
> Well, the bricks are still being sold, I know, but through
> SHOP AT HOME. When
> will someone get the idea that the bricks go on the store
> shelves too? Can
> racers, can Galidork (hey, new word), can Jack Stoned, and
> make room for BRICKS
> like they had when I grew up -- which wasn't so long ago.
>
> I cannot express with forceful enough words my vehement anger
> at the direction
> LEGO is taking here with Galidork. Not even every profane
> word in the English
> language would do my disgust justice.
>
> BRICKS BRICKS BRICKS BRICKS BRICKS BRICKS BRICKS BRICKS
> BRICKS BRICKS!!!!
>
> Its bad enough I don't even drool over the catalog each year
> like I used to.
> And its not cause LEGO is less cool to me - its cooler to me
> now than it ever
> was when I was a kid. LEGO, make a retail catalog I can
> drool over, and I'll
> gain confidence in your direction again.
>
> I won't ever abandon ship and go over to MegaBloks though. I
> think of them and
> other clones as a shameless ripoff. But I do point out,
> they're doing a much
> better job than you are at making brick-based products. See,
> they're actually
> reading what we say here and implementing it in their retail products.
>
> Direct - keep up the good work! I love the products you're
> coming out with. I
> wish the rest of the company thought like you do. Brad
> should be in charge of
> retail, IMNSHO.
>
> -Tim
>
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Message has 1 Reply:
 | | Re: LEGO-Galidor Perspective In L.A. Times Article
|
| (...) Lately I've been using: (URL) fill out their opinion surveys and send feedback through their "Send us a comment" link. It's basically a text box that you fill in and then select a category to send it under. It's not a direct email, but (...) (23 years ago, 14-Feb-02, to lugnet.dear-lego)
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Message is in Reply To:
| | Re: LEGO-Galidor Perspective In L.A. Times Article
|
| "Ben Roller" <lugnews@rollerfamily.net> wrote in message news:GrH7ot.Kx9@lugnet.com... (...) Hey Ben - I could not agree more with the things you say here. This is sad. I guess this is what you can expect from a former Nike executive. Next up, LEGO (...) (23 years ago, 13-Feb-02, to lugnet.dear-lego)
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