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Amen brother! Testify! :-) Seriously though, I think you hit this one on the head. Lego won these awards, but didn't they also lose money last year or something? I think I remember reading something like that before. Weren't they shutting down a (...) (23 years ago, 3-Feb-01, to lugnet.dear-lego)
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| | Re: Juniorization Lives, and comments on marketing strategy
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"Adam Murtha" <adammurtha@home.com> wrote in message news:G8670B.H6n@lugnet.com... (...) No. It's just a marketing term! regards lawrence (23 years ago, 3-Feb-01, to lugnet.dear-lego)
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From: "Adam Murtha" <adammurtha@home.com> (...) Lego, I second this. Could someone who is in the know please give us some idea about the future of the minifig? Even a post saying that someone is looking into it would be a great start. Thank you, (...) (23 years ago, 3-Feb-01, to lugnet.dear-lego)
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(...) I don't make the decisions about "the future of minifigs," but quite honestly, I haven't seen, heard, or smelled a single thing within LEGO that suggests to me that the minifig is going anywhere. We've been making figures at other scales for (...) (23 years ago, 3-Feb-01, to lugnet.dear-lego) !
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| | Re: Juniorization Lives, and comments on marketing strategy
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(...) In lugnet.dear-lego, Tomas Clark writes: (...) Hmmm, every one of those product lines is distinctly apart from System in terms of both content and marketing-- except Creator. Creator overlaps with System in a pretty obvious way (obvious to me, (...) (23 years ago, 4-Feb-01, to lugnet.dear-lego, lugnet.general)
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| | Re: Juniorization Lives, and comments on marketing strategy
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Note from the reaction we've seen from Jake and Tomas, the minifig rumor is just that - a rumor, and shouldn't be treated as true in the least. Regardless of opinions whether they will cease to be offered in the future. -Tim (...) (23 years ago, 4-Feb-01, to lugnet.general)
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(...) Isn't this pointless speculation? You'd be paranoid about the end of minifigs even if told otherwise? Like Tim said, stay focused. Tomas tried to explain "This does not mean the end of minifigs". And here we even have Alpha Team, aimed at a (...) (23 years ago, 4-Feb-01, to lugnet.general)
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| | Re: Juniorization Lives, and comments on marketing strategy
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(...) But is LOM pulling your weight? I mean, with all that oatmeal you're betting, sure you're stocking up on LOM but you're probably stocking up too :^) (...) Some nifty little sets I haven't had the cash to collect yet...shame. But my priority is (...) (23 years ago, 4-Feb-01, to lugnet.general, lugnet.off-topic.fun)
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Erik, I couldn't agree more. This is actually *wild* speculation! Remember the idea....create a _full_ product line that spans an age range of 0-99. How can this happen if any line goes away that targets an age range? If creator is successful, then (...) (23 years ago, 4-Feb-01, to lugnet.general)
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(...) Great idea, now it just needs to be put into practice. There needs to be more normal product line sets that are aimed at the higher age groups. In train for example, most AFOLs I know (including me) want trains that look like trains, how about (...) (23 years ago, 4-Feb-01, to lugnet.general)
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(...) But here's another thought: the age range for System appears (to me) to be shrinking. What used to make a great gift for a 9- to 10-year-old now makes sense targeted at 6- or 7-year-olds. If Creator fills up the 4-6 range, that leaves a (...) (23 years ago, 5-Feb-01, to lugnet.general)
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(...) That might actually be logical for some kids, like the frequently mentioned kids who don't have much patience for building. But I doubt it would ever be true for all kids. The "action figure" lines like Throwbots, Roboriders, Bionicle have (...) (23 years ago, 5-Feb-01, to lugnet.general)
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| | Re: Juniorization Lives, and comments on marketing strategy
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(...) Interesting point. Note - I was pretty much a 90% LEGO kid. But I kept my sets together and played with them, rather than doing a lot of custom models. Now I found I'm lacking from that experience and have to learn 'how to build' all over (...) (23 years ago, 5-Feb-01, to lugnet.general)
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