Subject:
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Re: Another way to market Lego Bricks
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Newsgroups:
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lugnet.dear-lego
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Date:
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Thu, 6 Jan 2000 08:57:55 GMT
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Viewed:
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1053 times
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Steve Martin wrote:
>
> To Lego Direct (Brad Justus)
>
> Brad,
> I'm an AFOL and an avid LUGNET reader. The topic of Lego Direct has
> been on a lot of peoples minds and while thinking about it, I had an idea
> (although not a new one).
> Have you considered selling Lego Bricks through some sort of Multi
> Level Marketing? People could hold "Lego parties" like others do for Pampered
> Chef, Tupperware, Creative Memories or whatever. You could invite just
> parents or parents and kids.
I, for one, would not be too keen on this idea.
For one thing, why would people bother with MLM's when they can buy
directly from Lego Direct? The only way would be to not allow people to
buy directly from LEGO, but rather, only through their agents, which
sorta defeats the term 'Direct' in the Lego Direct name, doesn't it?
Secondly, I've had more than one bad experience with assorted MLM's, and
am less than keen on repeating the them even once more (please... don't
email me and tell me that my experiences were the exception. Trust that
if you were in my position, you would probably feel the same way).
Anyways, if LEGO were to go this route, I seriously doubt I could bring
myself to deal with them any further.
> > Mark
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Message has 1 Reply:
Message is in Reply To:
 | | Another way to market Lego Bricks
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| To Lego Direct (Brad Justus) Brad, I'm an AFOL and an avid LUGNET reader. The topic of Lego Direct has been on a lot of peoples minds and while thinking about it, I had an idea (although not a new one). Have you considered selling Lego Bricks (...) (25 years ago, 5-Jan-00, to lugnet.dear-lego)
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