Subject:
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Re: Another way to market Lego Bricks
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Newsgroups:
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lugnet.dear-lego
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Date:
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Wed, 5 Jan 2000 18:26:51 GMT
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Viewed:
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1063 times
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I REALLY like this idea. In theory it would be fantastic. But I don't think
the market outside of AFOL's would support it. I mean how many "parties could
you possibly host? No AFOL's would come. They'd be busy trying to have their
own parties. How many kids want to be able to buy 100 gray 1x1 tiles? Don't
get me wrong, I think it may have some legs, but may need a different approach.
Eric
In lugnet.dear-lego, Steve Martin writes:
> To Lego Direct (Brad Justus)
>
> Brad,
> I'm an AFOL and an avid LUGNET reader. The topic of Lego Direct has
> been on a lot of peoples minds and while thinking about it, I had an idea
> (although not a new one).
> Have you considered selling Lego Bricks through some sort of Multi
> Level Marketing? People could hold "Lego parties" like others do for Pampered
> Chef, Tupperware, Creative Memories or whatever. You could invite just
> parents or parents and kids.
> You already have some of the materials. The Shop at Home (S@H)
> catalog would do nicely. Also, most of the "Lego consultants" would probably
> have great examples of things that they had built to show off how wonderful
> Lego Bricks are.
> When someone that had been at a show calls S@H, they would just say
> that "Steve Martin" (in my case) was their consultant and I would be credited
> for the sale. You could also have the consultant do the ordering and
> delivery. I'm not sure what would work out best for TLC. The consultants
> could be paid in cash or just given Lego in kind (probably what I would do).
> What this gets TLC is a bunch of rabid (did I say that? I meant avid
> :) ) salespersons pushing your product through S@H. I assume you make more
> money selling direct through S@H. What people like me get is a way to further
> their Lego habit.
> If you want to take it a step further, you could even have the
> consultants carry stock. Probably not a lot, but definitely things like
> baseplates and motors. This could a great way to gain the additional
> market penetration that TLC is striving for. You would also have consultants
> who could extol the virtues of Lego Bricks over the generic "Brand X" copy cat
> brick. I hope this is something you might consider. Thank you for your time.
>
> Playing Well,
> Steve Martin
> martinsa@mail.com (Home)
> smartin@centilliondata.com (Work)
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Message has 2 Replies:
 | | Re: Another way to market Lego Bricks
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| Eric, (...) Utica, MI? Hmm... Well, I think we AFOL's here in Michigan could throw parties for each other, I am sure people like Gary Istok, Larry P, Mark Koesel, you, and I, could have a great time swapping each others inventories and the like. It (...) (25 years ago, 5-Jan-00, to lugnet.dear-lego)
| | | Re: Another way to market Lego Bricks
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| (...) approach. (...) Well, proof is that it already works quite well for a number of products. For instance: My wife is heavily into "scrap booking" (making very elaborate photo albums). The consultant that she goes to makes > $15k a year doing (...) (25 years ago, 5-Jan-00, to lugnet.dear-lego)
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Message is in Reply To:
| | Another way to market Lego Bricks
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| To Lego Direct (Brad Justus) Brad, I'm an AFOL and an avid LUGNET reader. The topic of Lego Direct has been on a lot of peoples minds and while thinking about it, I had an idea (although not a new one). Have you considered selling Lego Bricks (...) (25 years ago, 5-Jan-00, to lugnet.dear-lego)
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